What's the number one thing preventing you from charging your clients what your worth?

Or, what's the main hurdle preventing your marketing team from taking concrete, actionable steps forward in their marketing efforts?

Or, what is the missing element that could allow you to make decisions based on data rather than your gut?

It's PROOF

When you're in this growth marketing space and you have the ability to PROVE what you're doing - it's an absolute game changer.

Why?

By 'connecting a click all the way to a customer' and following that click back to its original source...

it allows you to know which of your efforts are moving the needle in the right direction.

Simply said, when you have PROOF, you make your decisions based upon data (sorry, emotions).

Moreover, when you're in the practice of building trackable, predictable and scalable inbound streams...

being able to SPEND INTO GROWTH with assurance is an absolute game changer - and often one of the best untapped vehicles for...

Thinking From the Bottom Of The Funnel, Up

Are you TOO focused on getting fresh traffic into your funnel?

What about the folks who are ready to BUY NOW - the segment who's already warmed up to your brand, but perhaps they just need a little more value from you?

In this blog, we walk through why to think about your funnel from the bottom, up - rather than the traditional top-down approach.

[TRANSCRIPTION]

"Hey, guys, Jason Wilmot here and in this video, I want to tell you about the importance of why you need to think about your funnel from the bottom-up rather than the top-down. Let's hop into this in today's video.

[HACKTICS INTRO]

All right, guys, in this video, we are going to talk about why it's so important to start your thinking from the bottom of the funnel. Now, what do I mean by that? What I want you to consider for a second is your website, right? You're sending people in to your website, and whether you know it or not, people are visiting your website.

So you're putting...

[TRANSCRIPTION]

"Hey, guys. Jason Wilmot here from HACKTICS and in this video, we are going to talk about Audience Segmentation. And what do I mean by that? Well, simply this: You want to spend money on the people who are more likely to become customers versus the people who are just going to see your message and walk away. Right? You want to zoom in and target your hottest leads......

Why Retargeting Works

In this post, we're going to talk about retargeting and remarketing: Why does it work? What platforms are the best? Video? Display? Native? Where you should get started with your own brand? All those goodies and more in my latest explainer: "Why Retargeting Works"

[TRANSCRIPTION]

"Hey guys, Jason Wilmot here and in this video, I want to talk to you about the importance of remarketing and retargeting, the differences between the two and the platforms you should be using when you are building out your retargeting funnel. All right. All this and more. Cue the intro. Here we go.

Hey guys, Jason Wilmot here and in this video, what I want to talk to you about is this idea of retargeting and remarketing. Now, chances are, you know what this is, right? The best example that I can give you for retargeting and remarketing is go to any clothing store online, throw something in your shopping cart, leave and you will see it magically follow you across the Internet....

Growth Hacking with IFTTT + YouTube

Using IFTTT recipes are one of the easiest ways to grow your digital footprint on autopilot. In this video, Jason Wilmot explores the idea of using YouTube (and IFTTT recipes) to create downstream posts on many social accounts, including: Twitter, Pinterest, Tumblr, Blogger, Pinboard and Instapaper. 

If you're interested in learning how to leverage these IFTTT YouTube recipes yourself, check out the video, above. 

HACKTICS Resource (GET it HERE)   YouTube IFTTT Recipes

[Transcription]

"Hey, Jason Wilmot here from HACKTICS. And in this video, I want to show you a Growth Hack that I like to use specifically around YouTube and how to leverage YouTube content and grow your SEO at the same time. Now, this doesn't have to be just about YouTube. This can be done with other content, because what I'm going to show you is this platform called IFTTT... you see it on my screen, it's called IFTTT. It stands for If This Then That.

...

What is Growth Hacking?

Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using measurable data points and a variety of inbound channels to track, scale and automated the most efficient way(s) to grow a business.  

Typically, a growth hacker runs trackable, scalable, experiments across a variety of digital platforms. Meaning, they often start with low-cost, high-ROI methods; including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.

Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.

Growth Hacking is a rapid process of experimentation, building, analyzing, refining, reporting - and repeating those patterns of success.

The Growth Hacking Skill Set

Funnel architecture is technical - there’s no way around it. Additionally,...

1. Funnel Architecture
2. Conversion Mapping
3. Tracking
4. Data Feedback (Loops)
5. Advanced Audience Segmentation.
6. Report. Find patterns. Scale.
7. Automation

What is...

1. Funnel Architecture
2. Conversion Mapping
3. Tracking
4. Data Feedback (Loops)
5. Advanced Audience Segmentation.
6. Report. Find patterns. Scale.
7. Automation

1. Funnel Architecture
2. Conversion Mapping
3. Tracking
4. Data Feedback (Loops)
5. Advanced Audience Segmentation.
6. Report. Find patterns. Scale.
7. Automation

It should be noted, that any growth hacker (worth their salt) is able to run trackable, scalable, experiments across a variety digital platforms; meaning, they often start with low-cost, high ROI methods - including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.