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RETARGETING iQ | Mini Workshop

What you'll get:*

Module 1 | Funnel Framework & The Architecture of Automation - 00:41.14

  • Funnel framework and the architecture of automation
  • Download - Funnel framework & action steps

Module 2 | Digital Infrastructure & Custom Conversions - 00:33:02

  • How to optimize Google Analytics
  • How to deploy Google Tag Manager
  • How to deploy your Facebook Pixel and optimize your FB Business Settings

Module 3 | Assembling Your FB/IG Retargeting Machine  - 00:56:36

  • How to build laser-targeted audiences
  • Time-sequenced retargeting
  • How to split test between FB & IG
  • How to build an entire campaign and duplicate it for fast implementation

Bonus Module | UTM Tracking and Conversions - 00:29:15

  • UTM Tracking - Custom and dynamic parameters
  • How to use (and edit) your custom UTM Generator
  • Download - UTM Generator
  • Download - UTM Architecture

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