Funnel Accelerator
A Growth Marketing Course For Marketers and Marketing Teams.
In just a few weeks, we'll help you build an unstoppable acquisition funnel. Here's how..
What is it?
Funnel Accelerator is an online training program designed to help marketers and marketing teams build unstoppable sales funnels by leveraging the power of Paid Ads and automation.
Who is it for?
Funnel Accelerator is for entrepreneurs, marketers and marketing teams who want to win more leads (and grow new revenue streams) by leveraging trackable, automated sales funnels. It works for anybody, regardless of your previous knowledge or experience.
Where does it happen?
All training happens online. The online program is a self-paced program that can be accessed from anywhere. The training includes videos, tools, & access to our private likeminded community.
How does it work?
You watch the videos, complete the action items, use the provided tools and templates. Use coaching calls for feedback, audits or co-building. Follow the process, get results.
When does it start?
Funnel Accelerator is both a coaching program and an online course. Partners have lifetime access to the online course and community.
Why does it exist?
We created Funnel Accelerator because there was nothing that showed a digital marketer how to build a trackable, multi-touch automated sales funnel on their own from scratch. We filled that void, and in extreme detail.
Here's how it works
You need trackable, predictable and scalable means of acquiring new leads, clients or customers. Funnel Accelerator provides a proven process, mental reprograming, and expert mentorship.
Proven Process
We turned the guesswork of building an automated sales funnel into a science. Follow practical step-by-step instructions that are proven to work and track your progress using reliable metrics.
Mental Reprogramming
Learn how to think about funnels from the bottom-of-the-funnel, up. By starting with the desired result, you'll reprogram your brain and approach for high performance and trackable outcomes.
Expert Coaching
Our coaching partnership takes you through our proven process designed to make you an expert in funnel automation.
Community + Weekly Live Q&A
No matter how good the training is, you'll always have questions. Take advantage of our private community of like-minded individuals and our weekly Live Q&A calls.
Funnel Accelerator course content
In just a few weeks, we'll help you build an unstoppable acquisition funnel. Here's how..
By the end of Week 1, you will be able to map your funnel, know your core conversions, and build an automated lead-warming email drip.
This is a foundational module that teaches you how to think about funnels correctly.
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
Week 1 | 2 Modules - 02:12:14
- Module 1 | Funnel Architecture and the Flywheel Framework | 01:34:51
- The Bottom-of-the-Funnel, Up Framework
- Your Best Salesperson Never Rests
- The End of the Road
- Conversion Events
- The Happy Buyer right outside your door
- Flywheel Framework
- Module 2 | Lead Warming & Email Nurturing Campaigns | 00:37:23
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Email 1 - Confirmation, Introduction to Brand & Setting Expectations
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Email 2 - Invitation to connect on Social Channels
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Email 3 - Purpose: Focus on prospects’ Pain points, how our Service/Product can address that, and the key features and benefits that can help.
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Email 4 - Purpose: Offer for Service, Openness & Availability: How can we better serve you between now and into the future?
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Email 5 - Competitive Differentiating
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Email 6 - Testimonial 1 | Pain points: Focus on saving time / money and how your brand can help
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Email 7 - Testimonial 2 | Pain points: Focus on building your brand / product and how your brand can help
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By the end of Week 2, you will be able to use Google Analytics, Google Tag Manager, Google Ads and Facebook to build out your custom conversions.
Moreover, you will be able to use UTM tracking systems to connect 'clicks to conversions.'
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
- Week 2 | 5 Modules - 05:19:00
- Overview | 00:18:09
- Module 1 - When in Need of a Data Gospel & The One Metric to Rule Them All | Google Analytics | 00:55:26
- Module 2 - The Take-and-Bake Web Developer | Google Tag Manager | 00:26:27
- Module 3 - The Zuck University Weed-Out Class | Facebook Conversion Mapping | 00:29:20
- Module 4 - Raising Your Hand on the Internet | Google Ads Conversion Mapping | 00:45:32
- Module 5 - Connecting the Click to the Customer | UTM Tracking Architecture | 01:30:52
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By the end of Week 3, you will be able to use Facebook and Instagram Ads to build automated retargeting systems.
Moreover, you will be able to build ads, segment audiences and use realtime, evergreen, social-proof ads that run on autopilot
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
- Module 1 - No Hunches. Just Headshots.
- Module 2 - The Lead Lineup
- Module 3 - The Premeditative, One Trick Pony
- Module 4 - The Art of the Marketer
- Module 5 - The Magic Money Saving Monkey
- Module 6 - A Few Clones Short of a Circus
- Module 7 - Chasing Customers In Your Sleep
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By the end of Week 4, you will be able to use Google Display Ads to build automated remarketing systems.
Moreover, you will be able to build ads, segment audiences and use tracking systems to begin your Google Ads mastery.
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
- Week 4 | 5 Modules - 02:10:29
- Module 1 - The Subtle Art of Being Everywhere for Free | Display Remarketing Overview | 00:23:53
- Module 2 - Audience Creation & Hyper Segmentation | 00:40:22
- Module 3 - Tracking Templates & UTM Customer Parameters | 00:23:46
- Module 4 - Ad Sizes, Ad Types & Creative Tools | 00:18:16
- Module 5 - Setting up your Remarketing Campaign | 00:24:12
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By the end of Week 5, you will be able to use YouTube Ads to build automated remarketing and inbound system.
Moreover, you will be able to build ads, leverage your previously created audiences and learn to leverage the power of Google targeting systems to begin feeding your funnel.
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
- Week 5 | 4 Modules - 03:27:05
- Overview | 00:13:18
- Module 1 - The Posture of Consumption | 00:21:06
- Module 2 - Remarketing Methods, Cycles & Sequences | 00:54:26
- Module 3 - Creating Compelling Ads: Cliff Hangers, Promises and Credibility | 00:31:34
- Module 4 - Lead Targeting: Keywords & Queries, Audiences and Arbitrage | 01:26:41
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By the end of Week 6, you will be able to use Google Search Ads to fill your funnel by targeting the INTENT of those searching on the most powerful search engine on the planet.
Moreover, you will be able to build ads and build on to your understanding of keyword targeting.
Additionally, you will understand how to leverage Google Search in order to bolster your on-page SEO efforts.
Below, you will find the time commitment of all the Funnel Accelerator modules accompanying this week.
* Note - this module is not yet complete.
- Module 1 | SEO: Your Long Term Search Goals Start Here | 00:48:02
- Module 2 - The Intent Driven Identity Parade | COMING SOON
- Module 3 - Tracking Templates & Customer Parameters | COMING SOON
- Module 4 - Structuring Your Search Campaigns | COMING SOON
- Module 5 - Choose Your Words Carefully. | COMING SOON
- Module 6 - Crafting a Search Remarketing Campaign | COMING SOON
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Take advantage of these bonus materials to help you become a more advanced/technical marketer.
- Module 1 - Advanced GTM | Click Triggers
- Module 2 - Advanced GTM | Scroll Depth Triggers
- Module 3 - Advanced GTM | Video View Triggers
- Module 4 - Advanced GTM | Timer Triggers
- Module 5 - Advanced GTM | Google Ads: Firing Conversions with GTM Triggers
- UTM Architecture
- ROI Calculator
- Conversion Mapping
- Blueprint: 1 Week Funnel
- Blueprint 2: Proof: Tracking & Conversions
What Partners Have To Say
Learn the way that best suits you. Here's everything you'll get...
Learn anytime, anywhere and whatever way you like with multiple training formats. Funnel Accelerator comes with online, physical and live material.
Expert Mentorship
Over the last few years, I've helped businesses revenue over $50MM. It's not magic; it's a methodology. It's a blueprint for setting up a wide net of digital automation, tracking your efforts and scaling what works. Join me and other HACKTICS students for weekly Q&A calls as I help you focus on what works, while helping you avoid what doesn't.
Online Funnel Accelerator Program (Lifetime Access)
By the end of this masterclass, you'll be able to build an automated sales funnel using paid ads. You will have mastery over Facebook, Google & YouTube Ads (and you'll be able to TRACK & PROVE your results).
HACKTICS Private Community
Learn from the HACKTICS community, strategize with others who are in a similar space and get HELP from those who have experience. Join Jason Wilmot for weekly Live Q&A.
Course + Community
LIFETIME ACCESS
- Funnel Accelerator Lifetime access to our online training program (and all future updates!)
- Private, Closed-Community FB Group Access
- Access to LIVE weekly Q & A
