Retargeting IQ

By the end of Module 1, you will be able to map your funnel, know your core conversions and segment your KPIs.

This is a foundational module that teaches you how to think about funnels correctly. 

Below, you will find the time commitment for the this Retargeting IQ module.

Module 1 | Funnel Framework & The Architecture of Automation

• Instruction 00:41:14
• Funnel Framework & Action Steps (Download)

By the end of Module 2, you will be able to optimize your Google Analytics property, deploy your Facebook Pixel via Google Tag Manager and set up your Facebook Business Manager to prepare the foundation of your funnel.

Below, you will find the time commitment for the this Retargeting IQ module.

Module 2 | Digital Infrastructure & Custom Conversions

• Instruction | 00:33:02

By the end of Module 3, you will be able to build on top of your existing funnel so that you can assemble trackable retargeting campaigns on Facebook and Instagram.  

Below, you will find the time commitment for the this Retargeting IQ module.

Module 3 | Assembling Your FB/IG Retargeting Machine

• Instruction | 00:56:36

By the end of the BONUS Module , you will be able to understand UTM tracking, build dynamic parameters for Facebook Ads, build your own UTM links with a custom UTM generator and locate all associated link data in Google Analytics. 

Below, you will find the time commitment for the this Funnel Retargeting IQ module.

Bonus Module | UTM Tracking

• UTM Tracking -  Adding Tracking Parameters And Where To Find The Data | 00:18:58
• Part 2: How to Use (and Customize) Your UTM Generator | 00:10:17
• Download - UTM Generator
• Download - UTM Architecture