Hacktics Growth Hacking Academy


Welcome To Hacktics Growth Hacking Academy

Our First Online Academy E-Course:

"How to build a TRACKABLE, Automated Sales Funnel...Without Having to Hire, or Be Held Hostage by, a Tech Guru"


Leverage an Understanding of Conversions & Tracking to Automate and Segment Your Marketing Funnel.


Optimize your site with the essentials, or go full-nerd and build hyper-targeted audiences with custom Events. 


Spend into positive campaigns. Enlist retargeting sequences to advertise while you sleep. 



"Our business grew from 14m to 22m in just one year! The strategies he [Jason] developed for SEO and conversion funnel automation quickly put us at or near the top in the areas we were getting beat."

Matt Rennerfeldt
President | Alpha Brewing Operations

What's in the "Tracking & Retargeting" E-Course?

After completing this e-course, students will be able to Deploy Conversions, Track Inbound Traffic, Build Hyper-Segmented Audiences and Leverage Retargeting Automation on Facebook, YouTube and Google Ads.

  • Welcome
  • Overview of Funnel Framework
  • Overview ROI Tracking
  • ROI Calculator
  • ROAS Calculator
  • Overview | Google Analytics
  • Setting up a Google Analytics Property
  • Enabling Remarketing
  • Syncing Google Analytics to Google Ads
  • Filtering IPs - Removing Internal Traffic 
  • Overview | Conversions
  • Google Analytics Goals
  • GA Goal Event:
    • URL PageViews
    • Duration
    • Sessions Per Visit
  • GA Goal Event: Custom Events
  • Facebook Custom Conversions
  • Facebook Custom Events
  • Google Ads Conversions
  • Overview | UTM Tracking
  • UTM Architecture & Tools
  • UTM Custom Generators
    • Short links
    • Facebook
    • Google Search Ads
    • Google Display Ads
    • YouTube
    • Twitter
    • LinkedIn
  • Nesting UTMs
  • Custom URL Setup
  • UTM Generator | Short links
  • Link Shortener Tools
  • Overview | Google Tag Manager
  • Setting up your GTM Container
  • Google Analytics Tag
  • Conversion Linker Tag
  • Google Ads Remarketing Tag
  • Google Ads Conversion Tag
  • Facebook Pixel
  • Linkedin Pixel
  • Twitter Conversion Tag
  • Google Analytics - Click Events
  • Google Analytics - Video View Events
  • Google Analytics - Scroll Depth Events
  • Facebook Click Events
  • Facebook Video View Events
  • Facebook Scroll Depth Events
  • Campaign Architecture
  • Time-Sequenced Retargeting 
  • Custom Event Audiences
  • Audience Segmentation
  • Exclusion Lists
  • Campaign Architecture 
  • Time-Sequenced Retargeting 
  • Custom Event Audiences
  • Audience Segmentation
  • Exclusion Lists
  • Campaign Architecture
  • Time-Sequenced Retargeting
  • Custom Event Audiences
  • Audience Segmentation
  • Exclusion Lists
  • Display Ad Sizes
  • HTML-5 Tools


Our first 7-week, Growth Hacking Academy Cadre is now open for enrollment. Reserve your seat now at the Early Bird price.

*Virtual 80-Seat Limit


"Jason has helped our team set up automated, trackable sales funnels so we know where each our marketing efforts are moving the needle. We continue to grow our MRR month over month and working with Jason has definitely pushed us toward new heights."

Luke Hansen
CEO\Founder at CompanyCam

Do these bullet points sound interesting?

  • Leverage Automated Sales Funnels - Let Them Work While You Sleep
  • Use on-site behaviors to Qualify Leads.
  • Segment Audiences and spend money only where it matters
  • Build Retargeting Automation on Facebook, YouTube, & Google Display Ads
  • Deploy & Track Conversions without a developer
  • Learn to Track & Measure ROI
  • Learn how to leverage: Google Analytics & Google Tag Manager

Meet the Instructor

Hey there, my name is Jason Wilmot.

I am the Founder and Chief Growth Hacker here at Hacktics, consultant, coach and and lifelong educator.

I specialize in Lead Generation, eCommerce & SaaS Growth Hacking, but I am well-versed in all-things digital marketing.

My first love was local SEO, which grew into social media optimization and automation hacks.

From there, I learned how to run Facebook Ads with fancy, schmancy targeting and all - but I still didn't know my tracking and analytics.

Eventually, I leveled-up and began to utilize UTMs by building UTM generators - which scaled my ability to track data across campaigns. 

I learned how to track down to the single split test; no matter the source, medium, campaign, device. I sent that into straight into Google Analytics and it soon became my new best friend.

In a continued pursuit to improve and grow, I learned how to run Google Ads: Search, Display, YouTube & Shopping (which came rather quickly thanks to my background in KEI Keyword Research & SEO).

In order to monitor the effectiveness of my Google Ads, I quickly learned that I would need to understand Google Tag Manager. At first, I only used it to deploy my conversion codes.

Nonetheless, I've come to apprecaite everything that can Google Tag Manager can offer. In turn, I have learned how to tag on-page Events and to use those Event to create hyper-segment audiences and behaviors. This small wins all to work toward improving revenue optimization, conversion rates or other KPIs.

Additionally, my knowledge in Google Ads made understanding Amazon Ads seamless and effective.

Twitter Ads? Yep. They’re terrific when coupled with targeted audiences and exclusion lists.

LinkedIn Ads? They have their place - but you'll want to install their LinkedIn Pixel first.

Email marketing? I’ve conducted cold email campaigns as I understand good copy and well-timed drip delivery.

Moreover, I also enjoy the nerdy side of DNS, warming up domains, spinning up landing pages, and deploying conversion code.

I’m also well-versed in email automation for eCommerce and warming up new subscribers.

My latest interest is Bots: both web-based and Messenger-based. I'm looking forward to utilizing them as much as possible with Hacktics.


As for my former life, I was an elementary school teacher - and even named a Distinguished Educator by Apple. I won $10,000 for my school from Code.org. I am a published author and kept up a blog for a decent amount of time while teaching. 

I am a founding board member of The Bay. I hold Master's degrees in Educational Leadership and in Historical Studies, and a bachelor's degree in Education & Human Sciences. Yet, I'm keen enough to know that deeds and actions trump a resumé any day.

I make an effort to write about the things I care about. I believe in questioning everything (especially myself). I believe in beauty, humanity and sometimes even science ;) I believe that things are getting better and that good ideas, will ultimately win out.


Cadre 1 is Limited to 80 Seats ONLY.

Frequently Asked Questions

To be completely honest, our goal here at Hacktics is to have our students excel in their growth hacking journey. At this time, we are only offering our course to an 80-seat Cadre.

Over the series of 7 weeks, our course will be presented to this cadre, in which individuals are provided with an opportunity to give and get feedback, participate in live Q & A, and share their learning experience alongside a closed community.

To us here at Hacktics, your feedback is extremely valuable; that’s why we’re offering this Cadre at such a low price point and limiting it to only 80 individuals.

Ultimately, once our first cadre taken the entire course (and once we have updated the course according to their feedback) we will offer this course as a standalone product.

Nonetheless, for the individuals who want to participate in an Academy Cadre, please sign up now to secure your spot.

Currently, there are over 60+ videos and lessons.

You can get a better idea (and much more detail) of what's in this "Tracking and Retargeting" course a few sections up :)

Nonetheless, after taking this e-course, students will be able to Deploy Conversions, Track Your Inbound Traffic, Build Hyper-Segmented Audiences and Leverage Retargeting Automation on Facebook, YouTube and Google Ads.

Once enrolled in the program, you have LIFETIME access to all the current e-course content - and also  ALL future revisions, updates and newly added material. 

Additionally, enrollees will have access to our closed Hacktics Community, and have early access to our new curriculum...word has it an SEO + Search is in the works.

We understand most people don't have the privilege of having disposable money just sitting around.

However, please know that while this course is NOT A GET RICH QUICK scheme, when you master the content in this course, you will be able to recoup your investment.

For example, if our team is asked to provide funnel architecture (setup and optimization, alone) we will often charge 5-10X the price of this course. You can do the same.

Nonetheless, here’s an option that can help:

You can apply for a PayPal Credit Option, which will allow you to immediately purchase the program and then you can make much smaller, Interest-Free Payments for up to 6 Months. You can Apply For That Here.

Everyone of them.

In 2018 alone, our client funnels produced over $25,000,000 in revenue.

But now that you're here, how about another?

"Jason has helped us turn around our Facebook Ad strategy (especially after the Facebook Algorithm update), SEO, & Google Ads paid acquisition. We now average $35,000+ each month in organic clicks alone."

- Dawn Zemunksy | Operations Manager GJ Global LLC

For some reason, if you're not satisfied with what Hacktics as provided we will offer you your money back if...

1) The request is made within 14 days of purchase, and 

2) You have viewed 30% or less of the entire E-Course.

If needed, reach out to our support team at [email protected]

Our Growth Hacking Stack Includes...

Here are a few buzzwords in the wheelhouse

Paid Traffic

  • Facebook Ads

  • Instagram Ads

  • Google Ads

  • YouTube Ads

  • Amazon Ads

  • Twitter Ads

  • LinkedIn Ads


  • Google Analytics

  • Google Tag Manger

  • UTM Parameter Masking

  • Link Nesting

  • Click Events

  • Event Goal Setting


  • Pixel Events & Custom Conversions

  • Retargeting Funnels

  • Messenger & Growth Bots


  • Keyword Research

  • Strong KEI Audit

  • Backlink tracking

  • On-Page SEO Optimization

  • Off-Page SEO (White Hat Tactics)


  • E-Commerce Automation Series

  • Domain Warming

  • Cold Email Prep & Outreach

  • Opt-In Lead Warming

Pricing Options

E-Course Only


Lifetime Access to E-Course

 Tracking & Retargeting E-Course

Access to Hacktics Closed Community

All Future Course Updates


Online Cadre 1 + E-Course


Lifetime Access to Cadre 1 & E-Course

Tracking & Retargeting E-Course

Private Facebook Group

Live Q & A

Access to Hacktics Closed Community

All Future Course Updates

Early Access & Discount on New Courses

*Limited to 80 Virtual Seats

Price Increases May 1st

Cadre 1 Dates: May 26 - July 13


Cadre 2 + E-Course


Lifetime Access to Cadre 2 & E-Course

 Tracking & Retargeting E-Course

Private Facebook Group

Live Q & A

Access to Hacktics Closed Community

All Future Course Updates

Early Access for New Courses

Price Increases May 1st

Cadre 2 Dates: Coming Soon


Growth Hacking Portfolio

Facebook Ads

This is a screenshot from an e-commerce store for whom I run PPC & Tracking. You'll see that the ROI is 580% from September to March.


This same client's Facebook ads plan was slowly burning and losing traffic due to a shift in Facebook's algorithm. Starting in September, I implemented a Facebook game plan we've been growing ever since (the giant spike between Nov and Dec is Black Friday followed by the holiday season).


Google Ads

This is an Google Ads account for a Shopify store. I introduced Google Ads (formerly Adwords) into their marketing strategy and it now generates ~30% of all traffic. (This screenshot is a Google Search Ads campaign).

This was purely an experiment in using Google Shopping. We had a hunch that using Google Shopping ads would perform well, but we didn't expect the resulting ROI. While this happened to be a very good month, we can still expect a very positive ROI on our Shopping campaigns.

SEO (On-Page & Off Page)

Off-Page SEO was my first love in the digital marketing world. From there, I learned about On-Page and what could be done to website really required to score well in SEO. 

Essentially, it all boils down to identifying keywords and implementing those keywords correctly on the high traffic pages on your website. From there, you have to spend money and buy clicks (that actually spend time on your website).

Overtime, if your SEO plan is solid, those clicks turn in to buy one get one free, and eventually, buy one - get several free (to the sum of $35K).


Portfolio: Cold Email

This artifact is definitely a highlight to me - as this was one of my favorite growth hacking experiments. It started off with gathering email addresses of targeted YouTubers and then conducting a 6-drip cold email campaign.

As you can see, the experiment was a huge success with over 1,000 emails sent, a 70% open rate and a 35% reply rate.

Well, You've Scrolled This Far

I used Scroll Depth Events for people like you. You should use them, too. 😉


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