Build, Track and PROVE Your Conversions

E-Course Launches May 27

An E-Course for Digital Marketers, Marketing Teams & Entrepreneurs...

Proof: How To Setup Tracking and Conversions... Without Having to Hire, or Be Held Hostage by, a Tech Guru"


Deploy Conversions and conversion Events with no coding needed. Bypass the web developer by learning Google Tag Manager like a pro.


Use our UTM Architecture and Generators to save you time and headaches, and to track conversion rates of clicks across all your campaigns. 


Spend money where it matters most. Find the campaigns that are generating growth and identify the evidence in Google Analytics.

What's in the E-Course?

Proof: How To Setup Tracking and Conversions... Without Having to Hire, or Be Held Hostage by, a Tech Guru"

After completing this e-course, students will be able to create and deploy tracking & conversion systems and be able locate the evidence in Google Analytics. This course provides a blueprint and framework for building a trackable sales funnel and covers Google Analytics, Google Tag Manager, UTM Generators as well as custom conversions in Facebook Ads, Google Ads, and YouTube Ads

  • Welcome
  • Lesson 1: Overview of Funnel Framework
  • Lesson 2: Overview ROI Tracking
  • Lesson 3: ROI Calculator
  • Lesson 4: ROAS Calculator

In this module you will learn...

  • How create a Google Analytics property

  • How to optimize your settings for retargeting
  • How to create goals to build remarketing audiences
  • How to create conversions
  • How to sync your Google Analytics to Google Ads
  • How to create IP Filters
  • How to connect Google Search Console to your Google Analytics.

In this module, you will learn how to…

  • Set up conversions
  • Fire Conversions based upon
    • URL PageViews
    • Duration
    • Sessions
    • Custom Events
  • Create Facebook Custom Conversions
  • Create Facebook Custom Events
  • Map Google Ads Conversions


In this module you will learn...

  • UTM Parameter Architecture
  • UTMs + Google Analytics to track attribution
  • How & Why to nest UTMs in short links
  • How to use our UTM Generators for
    • Facebook Organic Posts
    • Facebook Paid Ads
    • Google Search Ads
    • Google Display Ads
    • YouTube Ads
    • Twitter Ads
    • LinkedIn Ads
    • Custom Short links

In this module you will learn how to…

  • Set up a GTM Container
  • Deploy Conversion Tags
  • Sync GTM to Google Analytics
  • Deploy Pixels for
    • Facebook
    • Google Ads
    • LinkedIn
    • Twitter
  • Mask UTM Parameters
  • Create Custom Click Events
  • Create Custom Video View Events
  • Create Custom Scroll Depth Events

"Our business grew from 14m to 22m in just one year! The strategies he [Jason] developed for SEO and conversion funnel automation quickly put us at or near the top in the areas we were getting beat."

Matt Rennerfeldt
President | Alpha Brewing Operations

Sign up for Early Bird Pricing and Early Access...

"Proof: How To Setup Tracking and Conversions... Without Having to Hire, or Be Held Hostage by, a Tech Guru"

Need a Course Sample?

Here's a sample lesson from the Google Analytics Module.




Course Sample: Conversion Mapping

Here's a sample lesson from the Conversion Mapping Module.


"Jason has helped our team set up automated, trackable sales funnels so we know where each our marketing efforts are moving the needle. We continue to grow our MRR month over month and working with Jason has definitely pushed us toward new heights."

Luke Hansen
CEO\Founder at CompanyCam

Do these bullet points sound interesting?

  • Map your conversions on Google Ads and YouTube Ads
  • Create Custom Conversions on Facebook Ads
  • Deploy Remarketing and Retargeting Pixels for Google, Facebook, Twitter, and LinkedIn Ads.
  • Deploy & Track Conversions without a developer
  • Learn to Track & Measure ROI
  • Clone our UTM Architecture and Generators
  • Learn how to leverage: Google Analytics & Google Tag Manager
  • Copy our "Tracking, Optimization and Conversions" Deliverables Checklist 

Meet the Instructor

Hey there, my name is Jason Wilmot.

I am the Founder and Chief Growth Hacker here at Hacktics, consultant, coach and and lifelong educator.

I specialize in Lead Generation, eCommerce & SaaS Growth Hacking, but I am well-versed in all-things digital marketing.

My first love was local SEO, which grew into social media optimization and automation hacks.

From there, I learned how to run Facebook Ads with fancy, schmancy targeting and all - but I still didn't know my tracking and analytics.

Eventually, I leveled-up and began to utilize UTMs by building UTM generators - which scaled my ability to track data across campaigns. 

I learned how to track down to the single split test; no matter the source, medium, campaign, device. I sent that into straight into Google Analytics and it soon became my new best friend.

In a continued pursuit to improve and grow, I learned how to run Google Ads: Search, Display, YouTube & Shopping (which came rather quickly thanks to my background in KEI Keyword Research & SEO).

In order to monitor the effectiveness of my Google Ads, I quickly learned that I would need to understand Google Tag Manager. At first, I only used it to deploy my conversion codes.

Nonetheless, I've come to apprecaite everything that can Google Tag Manager can offer. In turn, I have learned how to tag on-page Events and to use those Event to create hyper-segment audiences and behaviors. This small wins all to work toward improving revenue optimization, conversion rates or other KPIs.

Additionally, my knowledge in Google Ads made understanding Amazon Ads seamless and effective.

Twitter Ads? Yep. They’re terrific when coupled with targeted audiences and exclusion lists.

LinkedIn Ads? They have their place - but you'll want to install their LinkedIn Pixel first.

Email marketing? I’ve conducted cold email campaigns as I understand good copy and well-timed drip delivery.

Moreover, I also enjoy the nerdy side of DNS, warming up domains, spinning up landing pages, and deploying conversion code.

I’m also well-versed in email automation for eCommerce and warming up new subscribers.

My latest interest is Bots: both web-based and Messenger-based. I'm looking forward to utilizing them as much as possible with Hacktics.


As for my former life, I was an elementary school teacher - and even named a Distinguished Educator by Apple. I won $10,000 for my school from I am a published author and kept up a blog for a decent amount of time while teaching. 

I am a founding board member of The Bay. I hold Master's degrees in Educational Leadership and in Historical Studies, and a bachelor's degree in Education & Human Sciences. Yet, I'm keen enough to know that deeds and actions trump a resumé any day.

I make an effort to write about the things I care about. I believe in questioning everything (especially myself). I believe in beauty, humanity and sometimes even science ;) I believe that things are getting better and that good ideas, will ultimately win out.


Our Growth Hacking Stack Includes...

Here are a few buzzwords in the wheelhouse

Paid Traffic

  • Facebook Ads

  • Instagram Ads

  • Google Ads

  • YouTube Ads

  • Amazon Ads

  • Twitter Ads

  • LinkedIn Ads


  • Google Analytics

  • Google Tag Manger

  • UTM Parameter Masking

  • Link Nesting

  • Click Events

  • Event Goal Setting


  • Pixel Events & Custom Conversions

  • Retargeting Funnels

  • Messenger & Growth Bots


  • Keyword Research

  • Strong KEI Audit

  • Backlink tracking

  • On-Page SEO Optimization

  • Off-Page SEO (White Hat Tactics)


  • E-Commerce Automation Series

  • Domain Warming

  • Cold Email Prep & Outreach

  • Opt-In Lead Warming

Growth Hacking Portfolio

Facebook Ads

This is a screenshot from an e-commerce store for whom I run PPC & Tracking. You'll see that the ROI is 580% from September to March.


This same client's Facebook ads plan was slowly burning and losing traffic due to a shift in Facebook's algorithm. Starting in September, I implemented a Facebook game plan we've been growing ever since (the giant spike between Nov and Dec is Black Friday followed by the holiday season).


Google Ads

This is an Google Ads account for a Shopify store. I introduced Google Ads (formerly Adwords) into their marketing strategy and it now generates ~30% of all traffic. (This screenshot is a Google Search Ads campaign).

This was purely an experiment in using Google Shopping. We had a hunch that using Google Shopping ads would perform well, but we didn't expect the resulting ROI. While this happened to be a very good month, we can still expect a very positive ROI on our Shopping campaigns.

SEO (On-Page & Off Page)

Off-Page SEO was my first love in the digital marketing world. From there, I learned about On-Page and what could be done to website really required to score well in SEO. 

Essentially, it all boils down to identifying keywords and implementing those keywords correctly on the high traffic pages on your website. From there, you have to spend money and buy clicks (that actually spend time on your website).

Overtime, if your SEO plan is solid, those clicks turn in to buy one get one free, and eventually, buy one - get several free (to the sum of $35K).


Portfolio: Cold Email

This artifact is definitely a highlight to me - as this was one of my favorite growth hacking experiments. It started off with gathering email addresses of targeted YouTubers and then conducting a 6-drip cold email campaign.

As you can see, the experiment was a huge success with over 1,000 emails sent, a 70% open rate and a 35% reply rate.

Well, You've Scrolled This Far

I used Scroll Depth Events for people like you :)


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