Mastering Funnels with Content, Clarity and an Evergreen Framework
Jun 22, 2022Ready for a deep dive on content strategy, clarity around your offer, and a bulletproof way to build ANY funnel?
Then watch our recent Livestream on YouTube.
In this live, we covered a few important and timely topics, including:
- Our strategy is to grow our audience with content by creating a short video and long video content - and then using distribution channels for multi-platform posting.
- How to position your offer (or your client offers) with precise language that speaks directly to their need.
- How to leverage a new funnel framework that works for any offer (SaaS, Ecom, Lead Gen)
Listen to Mastering Funnels on Spotify Now
Follow Jason Wilmot on TikTok & Instagram
@mrjasonwilmot Let’s clean up the language of your offer #digitalmarketing #funnels #jasonwilmot #marketing #marketingtips ♬ original sound - Jason Wilmot
@mrjasonwilmot Why Education and Testimonials are beneficial in marketing #digitalmarketing #4thofjuly #step1 #marketing #funnelhacker #newmoon ♬ Conceited - Flo Milli
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[TRANSCRIPTION]
"Jason Wilmot here doing a live stream to multiple channels and I'm excited to be doing this today. So I haven't done a live stream in quite some time and I don't know I'm going to be doing this again. So currently be streaming to the Facebook and YouTube and LinkedIn. So welcome to those of you who are watching and I know a lot of people watch this after the fact. So hello to you as well.
But what I would love to do today is one just kind of give you kind of an up to date or I can kind of talk about what has been, hey, hello people, what's going on in the land of Hacktics in my life. But more importantly, just kind of talk about growth and marketing strategy today. So if you have a question, feel free to throw it in the chat. Would love to address your questions. Like I said, I haven't done one of these in quite a while and I'm making a good effort to make this a regular thing.
What I want to do is do this every week and get back into the habit of doing this live and I'm going to kind of talk about why and why I think you should be doing this as well. So today what I'd like to talk about is a content strategy and how to use and repurpose content for multi channel posting and then we'll talk a little bit about marketing and positioning your offer and where I see businesses most often fail in this part. And then last talk growth strategy specifically about how to build and maintain your funnel and how to really optimize it for growth. So without further ado, here we go. First of all, we are going to be talking about the content strategy and I'll just give you the content strategy that's in my brain right now and why I'm doing it.
So I think a lot of businesses right now are probably feeling the heat specifically around the economy and this impending recession, if there is that, but not all businesses feel that, but if you're feeling it, then maybe this is something that is going to be wise to follow. So I'm going to kind of give you my template and explain why I'm doing this live and how I'm going to start using these to grow my audience and feel free to just take this and do exactly the same thing. So in this day and age, attention is hard to get. Your business is not necessarily fighting with other competitors, it's fighting for the attention of people and attention is everything. So where are people spending time and how can you put your offer, your message or just your brand awareness in front of them?
And I think that is definitely online. So with that said, how do you get in front of people and how do you stay in front of people? How do you keep your brand top of mind. Well, that's the first thing that we're going to be talking about today. So let's dive into this.
So I've been talking with my team about how to just stay in front of folks and bring awareness to our offer. And one of the things that I've been doing recently is I have joined TikTok. I know I have not capitulated yet and started doing dancing videos or anything like that, but I see the power of the platform. And that was what really sparked this idea of getting back in front of people. So what I mean by that is what Tik Tok has really taught me, or what I've learned from other creators on TikTok, is the importance of short form video content.
We're talking 1 minute or a minute and a half. And historically, when I've been working with businesses, the best way to really earn trust with potential lead, potential customer or client, is by providing them with testimonials or with education. And I think education is so important because what that does is that shows that you understand your customer, you understand your offer, you understand how to deliver your offer. And so the problem that most businesses face is getting that education or building that trust through content, because they feel like they have to go out and film this high production video, or they feel like they have to do dancing videos on TikTok or join the rest of the folks doing whatever the trend is. And I don't think that's the case.
I think at the end of the day, it's knowing what your customers want, where they are, and then how to position yourself with where they want to be. And we'll talk about that in our marketing strategy here in the next bit. So with that in mind, the team and I were talking about how do we get in front of people, how do we provide value, how do we provide education, how do we build trust? And it's doing exactly what I'm doing right now. It is putting yourself out there, and it's not being afraid of being in front of a camera, and it's just going out and hopefully serving the audience with education.
And that's what I want to do today. So I want to talk about growth, I want to talk about marketing. And more importantly, I want to talk about how to really think about funnels. Now, when I say funnels, what I mean by that is using the Internet and bringing leads clients and customers into your business and being able to stay in front of them and ultimately knowing if they convert it or not knowing it all the way down to the penny and understanding what your ROI is. So we can talk about that in a little bit.
But back to the strategy. So what I came away with from learning from TikTok is just the importance of the short form content and what you're doing there is you're just sort of dripping out content. And when I say content, it's mostly educational or it can be humorous or something like that, but it's getting the attention. It's getting the attention and it's growing your audience. And the hard part about doing things on YouTube for example, is you have to put together a pretty decent video of long form content and typically video is going to perform well if it's high in production and really well polished.
Well, I don't really have the time for that nor do I want to make the time for that, at least at this point. So what is the next best alternative? Well, it's doing lives like this. It's creating content on YouTube or on these live streams. That is a long form content and there's going to be plenty of people who watch this.
I've done business with people who have seen me on lives. They felt like I earned their trust and then we've gone on to do business, which is really good, which is really fun. So what I've learned though from TikTok is we have to do short form content. But that's not necessarily the ultimate goal. The goal is also how do we create long form content and how do we take this long form content and put it in front of our audience?
Well that's kind of the content strategy that I want to talk about. So what I'm going to be doing today is I am obviously doing this live stream and I'm going to talk about several different things. Again, marketing growth and then funnels. And what I plan on doing is taking the content of this video and then chopping it up, extracting some short form content out of this. So what I'm doing is I'm kind of killing two birds with 1 st, so to speak.
So we're going to do this live today and then we're going to cut it up and then we're going to repurpose that content and then we're going to put it on other platforms. Now what platforms? Good of you to ask. Maybe I don't think you asked but there we are.
What about combining? That's funny, I had a good comment there. Education and testimonials edgemonials. There you go. Pity or witty?
So back to this, back to the strategy here. So what I'm doing and what I would encourage any business owner to do is just do a live, do a live once a week and then what you can do from here is you have this long form content that is going to exist on YouTube and this YouTube content is going to attract views over time. Over time. Like I said, I've done lives and we've closed business from lives. And that is ultimately the goal of putting out content is to grow your business because you feel, and I feel like I have an offer that is actually valuable to the market and therefore I have a moral obligation to sell because if they go with somebody else and they're probably not going to get as good as result.
So we have this long form content and we can cut it up into short form content so that's really good. But then next you have this next phase of where do you distribute this content and I will tell you now of how we're going to distribute this content. So this live will live on Facebook, this live will live on YouTube and YouTube is the one that I really care most about because when people go to YouTube they're looking to either be entertained or they're going to learn and they're ready to sit through something like this. And so they are fine with sitting through long form content but that's not the case on TikTok, that's not the case on Instagram typically that's not the case on Facebook because those are disruptive sort of platforms. When you're advertising on Facebook or Instagram or on TikTok that is disruptive.
You're pulling the attention away from somebody. When you're on a platform like YouTube, that is typically more intent based. If somebody is typing in keywords and they want to find the answer to something or they want to learn something or they want to be entertained by something, there's a little bit more intent there. So we've got this long form content here on YouTube now and now we're going to chop it up into short form content to be placed on the social platforms to hopefully continue to funnel people either to the YouTube page or the landing page that I have in the description and ultimately in towards the website. And typically hopefully from there we can help people with our offer.
So what channels are we going to be doing this on? So what we're going to do is we're going to take the short for content and we are going to probably cut this into 1 minute clips and we're going to take those clips and we are going to post them to Instagram. And on Instagram we can put them in the feed, we can put them in the reals and then we can put them on Stories. And anytime that you put something on Instagram you have the option of also posting that to Facebook automatically. So that kind of knocks out both of those.
So we'll put it on my personal page, we'll put it on my personal Instagram page as well as our Facebook business page. So all of a sudden we have a lot of content. Now this is also live streaming to LinkedIn. So now we've got long form content on LinkedIn and what we'll do is we'll cut this up and we'll also put the tiny pieces on LinkedIn as well. So then from there we will also take this and put it on Twitter and then we will also put this on Tik tok.
So from me doing this 20 to 30 minutes live, we're going to have at least three or four pieces of content that we can take and that we can rework and republish to all of these other platforms. We can turn these into audiograms so that people can to listen or audiogram is just like a different form of video. I'm not going to go into audiograms here, but it's a great way of just kind of standing out from the typical video posts out. There's other tools that you can use, you can manually do this. You can use social media tools like Buffer and these other social media posting piece or software to accomplish this task as well.
So that's exactly what we're doing. And I'm just kind of giving you the play by play.
Yeah, that is sort of the strategy here behind us. And that's why ultimately that I'm going to start doing this. Now obviously what I really like on doing lives is actually interacting with people, seeing funny comments and being able to interact with a real life audience. And I think that sometimes one of the things that we don't have when we do short form content is you don't have that audience engagement. So that's funny.
Well it's just getting comments like I got right there the edgemonials of interacting with real life people and just seeing where they are, seeing where they're at and then obviously like addressing their questions. So if you have a question right now, go ahead and drop it. I'll answer it, I will get to it. And if you have any feedback, let me know. So that's the play behind our content strategy.
Really what we're trying to do is create a long form content on YouTube as well as LinkedIn, as well as Facebook, right? But really what we're doing is we're getting the attention of people with Live. We're engaging with our audience with Live. Then we have that long form content that we can use and then we can cut it up and repurpose that long form content into short form content and then redistribute that across multiple channels. Now I'll also take this video after I'm done today and then I'll email it to our database tomorrow.
So there's a really good way of just thinking through content and getting the attention of your customers or your leads or people kind of at the top of the funnel. Hey guys, I see more folks joining and that's really the power behind internet marketing. So if you are somebody, if you're a business owner or you're struggling to get business or you're thinking like, man, how am I going to survive this next few months to year in this recession, the answer is get the attention, build an audience, continue to put your offer out there and just stay consistent. And I'm speaking to myself here as well because I want to stay consistent in doing this. And I told my team I was going to do this this week and here we are and we're doing it.
So that is a little bit about the content strategy. If you have any questions, drop that below. I would love to continue doing that. Now here's how I'm actually organizing this life. I'm talking about content strategy first.
Next we're going to talk about marketing and next we're going to talk about sort of funnels. So really what we're doing right here is we're talking about kind of business development or bizdev and marketing. And so I can take certain clips from this portion and then the next portion I'm going to take certain clips out of this marketing next piece and then we'll take certain clips out of the next. Believe it or not, I'm actually going into this live with somewhat of an outline, which is not normal, but that's why I'm doing it. So now you kind of have this whole idea of what I'm doing and why and go ahead and feel free to copy this and do it to engage with your audience.
All right, so let's go. We've talked about our content strategy next. I think this is the part that I really like. This is the part where I see most either clients or partners really struggle. And I've struggled with this myself, and that is understanding your offer.
And you can typically what I would say in this case is this is all about psychology. When we are in the land of marketing, it is so easy to talk about myself or my business or our team or what we do. But ultimately when it comes down to marketing, you have to understand one thing and one thing only. People, I'm not going to say always, but generally only care about themselves. They don't care about your brand, they don't care about your business, they don't care about your logo.
What people ultimately have in their brain is their current state and their desired state. Everybody has a desired state. We either want more money or more time or more freedom. We want that new thing. We want that vacation, we want that new job.
We want a bigger family, we want kids. It's something, right? So in a B to B business, right, business to business, right? In a B to B sort of offer that other business doesn't care about you. It only cares about themselves.
And so when we're remarketing, we have to really empathize with where they are and where they want to be. And that is really where your remarketing becomes very powerful. Because imagine this. Imagine that somebody is over here and they want to be over here. So point A to point B, point A is where they currently are and point B is where they want to be or their desired state.
Well, what you're doing when you're talking to a potential client or customer or something like that, you're understanding. You're empathizing where they want to be. Businesses, they typically just want to scale. They want to grow. They want more revenue.
They want more time. They want to be able to build their team. So you're understanding where they are and where they want to be. And this is where you insert your offer. Your offer is the bridge between I think it was over here, where they are and where they want to be.
So if you have a software, if you have a service, if you have educational content, of course, right. That is where and how you position your offer. It's understanding where they are and where they want to be and how your offer is the vehicle to get them to point A to point B. Now, how do you understand and empathize with somebody where they are? Well, typically, there's an internal objection that people have in an external objection.
What I mean by that is an internal objection. Let's take our offer, for example. So we provide educational content for people, how to build funnels, how to assemble the architecture of what you need to do in order to run ads online, and how to track your ROI. So what I would do is I would understand where somebody is, hey, you want to grow your business, but you don't know where to start, and you don't want to run ads online. Their internal objection is typically a doubt in themselves that they can figure this out.
So I don't know how to do this. I don't know how to build funnels. I don't know how to run ads. I don't have this intellectual ability to do this without messing things up. It's too technical.
So what you're trying to do in a lot of your messaging is you're either saying, hey, no, you can do this, and you're reassuring them. And again, this goes back to education and testimonials. So you're giving them content, and you're saying, hey, you can do this by doing XXX, follow this process, because so and so did this already. Or this is what so and so had to say about using this process. And you can do that with all of your customers, regardless of what your service is, regardless of what your offer is, you can use education testimonials to empathize with where somebody is and say, hey, I was right there with you.
I mean, heck, I used to be an elementary school teacher. How did I figure out from funnel? Well, I taught myself. I took courses. I've learned it's taking a lot of time.
So I understand where somebody is when they're in this process. And that is the most important part of marketing. It's understanding where somebody is, but it's understanding where they want to go. I didn't want to quit my job and make less money, but that's exactly what happened. I was an elementary school teacher.
I quit my job. And lo and behold, and elementary school teachers don't make that much money, and I figured out a way to make less money, right? But the desired state was I want to quit my job so that I can work anywhere and on my own time from a laptop. And that was the desired state. So I know where people want to be, I know where they want to go.
And so it's understanding what is that thing that's holding them back internally. Now, the other part of that is in your marketing that we should bake in is the external factor. What is their objection on the external side? And typically, like in our offer, it's people don't want to spend the money. Either they don't want to spend the money by buying a course, or they don't want to spend the money running an ad.
They're fearful of wasting money. And that's obviously a great fear. And it's very natural because these ad platforms are designed to take your money. They're designed to take your money. And if you don't build your funnel the right way or this and that, you don't set up the objectives, you don't set the machine learning that will take your money.
You'll lose your shorts speaking from experience, and if you do it the wrong way or if you're on the wrong platform, or if you think it's Facebook or Instagram or TikTok or whatever, there are ways to lose money. So it's understanding that fear. Now, the third fear, or another fear that folks have specifically if they want to start their own agency or their own consultancy, is how to go get clients. So that's typically a fear of, okay, how do I go get clients? How do I go?
And your offer is completely different. But what I'm trying to do here is I'm trying to illustrate that I know who our customer is and I know the fears that they have and I know the desires that they have because they are mine. So the fear of getting clients, well, what we can do is we can educate people and say, hey, use the pixel helper to understand if they've got pixels, understand if they are running ads, understand what they're trying to do and if they're trying to grow. And so that is where the educational content really comes out and say, hey, no, I think Jason is onto something. I think I can go do this.
And then it comes back to the vehicle. So you're empathizing with I think it was over here where they are. You're understanding with where they want to be. And then it's positioning your offer. Well, in our offer, we teach people how to build the funnels, how to not mess up on the ad platforms and how to go get clients.
And so we understand what this desired state is. We understand where their current state is, and then we position our offer as a vehicle to get them to where they want to be. So if your offer is completely different from that, it's the same framework, it's the same idea. It's understanding that they have internal objections and normally that's doubt in themselves or they've seen somebody else do it and they failed or they tried something in the past. And typically in our marketing, what we need to do is we need to tell stories that say, hey, I know somebody just like that who kept going.
And that would be me, right? I failed over. Heck, I fail all the time, but I will not stop. And what you can do is you can just speak into the people that are in that situation. Or if they say something like, hey, I've run ads before and it was awful.
I lost my shirt on it. I was like, Yeah, I've done that too. Here's why that happened. Here's how to avoid that in the past. I need to be speaking into the mic a little bit better here.
So that is sort of the power behind marketing. And what marketing is not, in my opinion, is it's not talking about your brand, it's not talking about how cool you are or the features or the benefits and all of that. Now, yes, that comes into play, right, that's a little bit lower in the funnel. And of course there are arguments to be made about brand awareness and why you need to be doing brand awareness. But yeah, I don't know, that's sort of my two cent on positioning your offer and why I think that is the most important piece of all of marketing.
And the reason why I say that is this. And then I'll get to some comments because I see some comments. If you are not I'm going to borrow a language from other people here, but when you are speaking to everyone, you are really speaking to no one. So if your offer is so general, people aren't really going to hear it, they're not going to feel it, they're not going to say, hey, that guy or that gal empathizes with me. They know where I am.
So in our remarketing, we really have to understand what our offer is. And I've worked with several businesses, even seven, eight figure businesses who don't have this offer dialed in. They either talk about their features or they talk about this or that. But really, what is going to get somebody off, move the needle off the fence is very clear, specific language around where they are and where they can be if they use or take you up on your offer. Okay, I'm going to go to the chat here, see what okay, this one circling back.
When repurposing video content, is there any advantage to creating a transcript to use anywhere for keywords? That's a really good question. So I don't know if you're still watching or not, but here's what I would do. I use something called Happy Scribe. I know there's another tool called Rev.
Rev.com. Here's where I would use, that what I would do and probably what I will do with this video is build out a blog or a page on our website and I will embed this video so that people can watch. And then what we could do is we could transcribe this video in its entirety and just post that transcript on the page itself. Now there's a little bit more beyond that as far as SEO. What we're going to have to really do is you're concerned about the slug or the URL.
There's several key things involved in how to rank on SEO, but your slug is one of them. So the title of this video is Growth and Marketing Strategy. I can do Hacktics, Combloggrowth and Marketing Strategy. I would also need to highlight that headline in my blog. I would also probably need to use that keyword several times and some subheadings.
And then if I embed this video with the same title and have those tags, then I think that can add up. So that's a really good question. That's a really good idea. I've done that in the past. I see no reason in not doing it now.
We'll probably do that as well. So that's a really good question. So, yeah, repurpose video content, create a transcript, put it on the page, and then you may rank for it in the long term. Now here's the key to SEO. It took me a long time to figure this out, but it's dead simple.
It doesn't really matter how optimize your pages or anything is unless people are actually visiting it. So you right want to make a post about that blog as well so you can get traction to the blog. A keyword optimized page sitting on the internet with nobody visiting it. Sure, it right seem like it's a good SEO play, but it's not really going to pan out in the end. It's really not going to do you any good.
So you have to still drive traffic to it so you could link to the blog in your YouTube video description or somewhere else. So yeah, there's a definite strategy around all of that. Now, I am going a little bit long and I want to get back to the third point. So we talked about our content strategy and that's a way to grow your business right there. Using content, long form content, short form content, and using multi channel posting to really get the attention of folks and bring awareness about your offer and grow your business.
Then we talked about positioning your offer, which is one of the my favorite things to talk about because that is the heart of marketing and it's really the heart of sales. If you can understand what people are telling you on a call or on a demo, that is where you really dig into what the deep desires of these folks are. You're listening with intent and hopefully you can help them. But really the best marketers out there are people who are actually selling and understand the whole sales process. Listen to the objections, and they bake that into the marketing material.
All right, last, let's talk about this. So this is something that I've been working on, and this is a process, an evergreen process that I've framed out in Mastering Funnels, which is over here. So Mastering Funnels is our latest rendition of our online course. And what it is, is an evergreen framework. And the reason why we created this evergreen framework was this.
I've made courses in the past where by the time the course goes live, the content is outdated. And what I mean by that is, YouTube is changing a conversion event or conversion type or conversion objective. Google is removing a keyword type. Facebook is changing their retargeting. Right?
So the question that I had was, how can I teach anybody to think through how to actually run a funnel? And when I say funnel, what I mean is the attribution of somebody in your ad, they website, they opt in. They become a lead client or customer, and you can track it all the way through. Ultimately, you move the needle for the business in the right direction. So I'm not going to speak about this.
You can watch my free training on this, the Acura framework. But essentially what it is, is five components. And I use these five points to think through what an offer looks like or an online offer, what a funnel would look like. And I can use this process to basically build the funnel in my brain before I look at anything. Meaning this.
Somebody came with an offer. First, the A. The A stands for the architecture. So I know that we're sending it to a landing page. And then from that landing page, we're going to present somebody with the call to action.
And the call to action, if they pick you up on it, leads to a thank you page. That could be somebody buying on an ecommerce website. This could be somebody in legion. So the security framework works for SaaS companies. It works for leads.
It works for folks running demand gen funnels. It works for ecommerce. It works for every single funnel. I put some time and energy into this.
So we have to have this architecture, right? And the main reason why is because as good as you or I am at marketing, AI is better. And I'll get to that with this next part. So the next part is conversion. So the conversion is really the heartbeat of an offer.
Did somebody take you up on it? Did they opt in? Did they book a demo? Did they book a phone call? Did they request a quote?
Did they buy a product? If they do, typically they are redirected to an end point. And that is your thank you page. And when they hit that thank you page, you have to note that in your analytics, so you note that in your analytics with something called the conversion. And then, more importantly, you take that conversion and you tell Facebook or you tell TikTok or you tell Google or YouTube what that conversion event is.
And so, all of a sudden, all of this traffic coming through hits this thank you page, or fire this conversion. And the ad platform then knows, oh, this is what you're trying to do. We will go find more people to do this. And so what a conversion does is it is the trigger to facilitate and create machine learning on your behalf. And that is ultimately what we're after.
Yes, we can spin up ads all day, left and right, but unless we're training these systems that are smarter and better than we are at marketing, then it's not going to do us any good. So that conversion event is really the machine learning. It enables machine learning for the ad platforms, but also it provides you with analytics so that you know your ROI. Okay, next is the part where I lose most people, and it's called UTM tracking. So that's what the U stands for.
So, UTM tracking is essentially the link that connects the click. So it's from Tik tok or YouTube or whatever, emails, blogs, affiliates.
It connects that click all the way to the conversion. So if you don't have a conversion, then you're not going to be able to use this. But this is the hidden secret that I've been using for years.
This is the hidden secret that will unlock your ROI. This is the absolutely free hack that you can use when you're running ads online. This connects your click all the way to your conversion. And when you're looking at your analytics, you can say, oh, I know that people from TikTok are converting at this percent. Facebook is at this, YouTube is at this.
That is the key to your ROI. And that's one of those fun things that I've just learned about. Well, I didn't just learn about it, but the reason why I got interested in it was when I was consulting, that was the way that I showed my value to that was my way that I could only show my value to my client because I don't want to get fired, I don't want to let go. So that was the way that has allowed me to really provide value for my clients now. And I'm running traffic to our offer on TikTok and on Facebook and Instagram, and I'm able to determine where we're best spending money with those UTM.
So I can talk more about that. You can learn more about it in the training.
The last two pieces, retargeting. So, retargeting has got a lot harder over the last few years, but it is definitely not dead. And there's definitely a way to leverage Retargeting, even if people have opted out of cookies. I don't want to talk too much about it because I'm running out of time, but essentially, there's two types of retargeting that I leverage. That is one for on page or people who have hit a website and people who have just clicked through.
People have opted out of the cookies. You can't do on page retargeting, but you can do on platform. Retargeting and on platform means they were on Facebook or they were on TikTok, they clicked off of it. And so you can build some retargeting audiences around there. So, no, retargeting is not dead.
It's funny that people think it is, but hey, that's okay. They just haven't learned. Now, why do I do spend a lot of time talking about retargeting? I've got a $27 mini workshop on how to think about it and how to implement it on Facebook and Instagram. The reason why retargeting is so powerful is because it is a catch all mechanism to stay in front of all of your leads.
So people are coming to your website either through they heard about you, it's referral, they Google search, they did an organic search, they saw it on Facebook, whatever, they come to your website. And then what you can do is with retargeting. It's basically a machine that just runs for you and you're putting your ads back in front of people. And you use logic systems. And this is what I talk about, mastering funnels.
You use logic systems in order to determine who you want to spend money on and who you don't. I'll just say it at that because I literally teach you how to do both right on page and on platform and use logic systems to identify the audience that you want to target. Now, the last one that we'll talk about is inbound. And the reason why inbound is always last is because we always build from the bottom of the funnel up. We always start with our architecture conversion or Utms and then retargeting.
And then the key to inbound, right, the key to inbound is not to necessarily just get more leads, clients and customers. The key to inbound is to scale. That is the whole point. And so in mastering funnels, I do a complete training on how to do split testing and scaling. But you need everything that I've just talked about in order to do that.
You have to retargeting and utms and conversions and frameworks in order to split test and scale. Because what you're doing when you're split testing and I'll get nerdy here for a second, is you're introducing variables. So you have to have a baseline, you have to be introducing variables. And from those variables, then you can go ahead and you can run experiments. And because you've set up your tracking and conversions and all of that, then lo and behold, you know what split test is working, you know what is actually feeding your bottom line.
And yeah, and that is the key to spending more money. So the key to inbound is actually the key to scaling, but you can't scale with all of these other components. Hence, this is why I've built it. Now, to date, I've helped this revenue over $50 million, managed probably close to over a million dollars in ad spend at this point. So it's a good framework of failure.
I'll put in a plug at the end. I'm not ashamed of what we're selling. And you can try my funnel, absolutely free, 14 day money back guarantee.
If you want to learn more about mastering funnel called Six Figure Funnel Freedom and you how to become your own growth consultant, growth agency, there's a link to do that as well. You'll have access to the master and funnels, but you'll also have access to how to build your business and guide your clients and all those other people struggling with which I talked about in understanding. Thank you to everybody today who has dropped comments. I haven't done one of these in a long time, and I am really excited doing these again. So from here back to the content strategy, what I'll do tick talk later today.
I will make a point. Hey, we just did this live. Go check it out. And then from here, I'm going to take this content, we'll cut it up a database, we'll probably create a bug out of it, and we'll just keep on leveraging the system. What we want to do is build machines that work for us and do the workforce and really just utilize the Internet for all of this.
So thank you for those folks who tuned in today. Thank you for those who dropped questions, funny comments. I really appreciate it. Thank you to those who didn't watch this live but are watching this after the fact. If you want to learn more about me, you can visit the URL in the description jasonwilmot.me
Or you can visit our company page @hacktics.com hacktics.com and learn more about scaling your own business in our coaching program there as well. Hope you have a terrific rest of the week. Thanks for tuning in and I will see you next week because we're going to keep this up because that was what I promised my team and promised myself. All right, guys, take care of yourself, be good to one another, and we'll see you next time."