⚡️ THE EVOLUTION OF THE SALES FUNNEL ⚡️ | WATCH THE FREE TRAINING

Audience Segmentation (Identifying Visitors with INTENT)

Uncategorized Jul 31, 2020
Audience Segmentation (Identifying Visitors with INTENT)
 
When it comes to your marketing budget, where should you spend your money first?
My advice: Start with those who've displayed the greatest amount of INTENT.
 
How do you do that?
 
The answer is 'Segmentation'.
In this video I discuss how to segment your audiences based upon specific URLs or days since last visiting your website.
 
Of course, you can get more fancy by building audiences from Events, scroll depths, clicks, video views and more... but we're keeping it simple and straightforward in this blog post.
 

[TRANSCRIPTION]

"Hey, guys. Jason Wilmot here from HACKTICS and in this video, we are going to talk about Audience Segmentation. And what do I mean by that? Well, simply this: You want to spend money on the people who are more likely to become customers versus the people who are just going to see your message and walk away. Right? You want to zoom in and target your hottest leads......

Continue Reading...

Why Retargeting Works

Uncategorized Jul 31, 2020

Why Retargeting Works by Jason Wilmot

In this video we're going to talk about retargeting and remarketing: Why does it work? What platforms are the best? Video? Display? Native? Where you should get started with your own brand? All those goodies and more in my latest explainer: "Why Retargeting Works"

[TRANSCRIPTION]

"Hey guys, Jason Wilmot here and in this video, I want to talk to you about the importance of remarketing and retargeting, the differences between the two and the platforms you should be using when you are building out your retargeting funnel. All right. All this and more. Cue the intro. Here we go.

Hey guys, Jason Wilmot here and in this video, what I want to talk to you about is this idea of retargeting and remarketing. Now, chances are, you know what this is, right? The best example that I can give you for retargeting and remarketing is go to any clothing store online, throw something in your shopping cart, leave and you will see it magically follow you across...

Continue Reading...

Growth Hacking with IFTTT

Growth Hacking with IFTTT + YouTube

Using IFTTT recipes are one of the easiest ways to grow your digital footprint on autopilot. In this video, Jason Wilmot explores the idea of using YouTube (and IFTTT recipes) to create downstream posts on many social accounts, including: Twitter, Pinterest, Tumblr, Blogger, Pinboard and Instapaper. 

If you're interested in learning how to leverage these IFTTT YouTube recipes yourself, check out the video, above. 

HACKTICS Resource (GET it HERE)   YouTube IFTTT Recipes

 

[Transcription]

"Hey, Jason Wilmot here from HACKTICS. And in this video, I want to show you a Growth Hack that I like to use specifically around YouTube and how to leverage YouTube content and grow your SEO at the same time. Now, this doesn't have to be just about YouTube. This can be done with other content, because what I'm going to show you is this platform called IFTTT... you see it on my screen, it's called IFTTT. It stands for If This Then That.

...

Continue Reading...

Growth Hacking - About Hacktics

Uncategorized May 06, 2020

What is Growth Hacking?

Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using measurable data points and a variety of inbound channels to track, scale and automated the most efficient way(s) to grow a business.  

Typically, a growth hacker runs trackable, scalable, experiments across a variety of digital platforms. Meaning, they often start with low-cost, high-ROI methods; including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.

Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.

Growth Hacking is a rapid process of experimentation, building, analyzing, refining, reporting - and repeating those patterns of success.

The Growth Hacking Skill Set

Funnel architecture is technical - there’s no way around it. Additionally,...

Continue Reading...

What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 4

What is Growth Hacking? In the last blog piece, we discussed the importance using UTM Tracking Parameters. As we learned, if you or your team have put in the effort to build an experience for a viewer on the other side of a click, you owe it to yourself to understand the behavior of people once the get there - based upon the source from which they're coming.
 
Thus far, we've learned how to 1) Set up a funnel, 2) Fire conversions 3) Use tracking parameters, but where do we find the evidence and PROOF of all these aforementioned components?
 
Therefore, the aim of Part 4 of the Hacktics' Guide To Growth Hacking is to help you understand and locate conversion-based data in Google Analytics.
 
Furthermore, as stated in Part 1, at Hacktics we believe the Essential Skills of growth hacking to be:
  1. Data Feedback (Loops)
  2. Advanced Audience Segmentation.
  3. Report. Find patterns. Scale.
  4. Automation

What is...

Continue Reading...

What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 3

What is Growth Hacking? In the last blog piece we discussed the importance of Mapping our Conversions Events. Moreover, when we map out our conversions, we can start to understand how to use these Events to discover our ROI, segment our audiences and build automation into our marketing funnel.
 
Therefore, the aim of Part 3 of the Hacktics' Guide To Growth Hacking is to flesh out Tracking and how we use UTM tracking parameters to IDENTIFY which click(s) actually resulted in a conversion.
 
Furthermore, as stated in Part 1, at Hacktics we believe the Essential Skills of growth hacking to be:
  1. Tracking
  2. Data Feedback (Loops)
  3. Advanced Audience Segmentation.
  4. Report. Find patterns. Scale.
  5. Automation
The Secret to Growth Hacking...
 
As promised in Part 1 and 2, we're going to take the next red pill into the world of Growth Hacking. As I mentioned in Part 2, there are two core components to analyzing and...
Continue Reading...

What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 2

What is Growth Hacking? In the last blog piece we discussed the importance of the Bottom-of-the-Funnel-Up Mentality.
 
Yet, at the bottom of that funnel are these technical pieces called 'Conversions.'
 
Moreover, these Conversions and their corresponding Conversion Rates are the
corner-pieces of your digital efforts.
 
Therefore, the aim of this Part 2 of the Hacktics Guide To Growth Hacking is to flesh out 1) What these conversions are,
2) How they're mapped out, and
3) How you can use them to understand your Click-to-Conversion ROI.
 
Finally, as stated in Part 1, at Hacktics, we believe the Essential Skills of growth hacking to be:
  1. Conversion Mapping
  2. Tracking
  3. Data Feedback (Loops)
  4. Advanced Audience Segmentation.
  5. Report. Find patterns. Scale.
  6. Automation
The Secret to Growth Hacking...
 
As promised in Part 1, we're going to dive deeper into the world of Growth Hacking Land. As mentioned, as there are...
Continue Reading...

What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 1

What is Growth Hacking?

Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using a variety of channels to find the most efficient way(s) to grow a business (wikipedia).

Moreover, many professionals who excel at this growth hacking skillset often identify as a Growth Hacker.

It should be noted, that any growth hacker (worth their salt) is able to run trackable, scalable, experiments across a variety digital platforms; meaning, they often start with low-cost, high ROI methods - including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.

Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.
 
Growth Hacking (when done well) is a rapid process of experimentation, building, analyzing, refining, reporting. And Repeat!
 
Last, a Growth Hacking...
Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.