Growth Hacking - About Hacktics

Uncategorized May 06, 2020

What is Growth Hacking?

Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using measurable data points and a variety of inbound channels to track, scale and automated the most efficient way(s) to grow a business.  

Typically, a growth hacker runs trackable, scalable, experiments across a variety of digital platforms. Meaning, they often start with low-cost, high-ROI methods; including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.

Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.

Growth Hacking is a rapid process of experimentation, building, analyzing, refining, reporting - and repeating those patterns of success.

The Growth Hacking Skill Set

Funnel architecture is technical - there’s no way around it. Additionally,...

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What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 4

What is Growth Hacking? In the last blog piece, we discussed the importance using UTM Tracking Parameters. As we learned, if you or your team have put in the effort to build an experience for a viewer on the other side of a click, you owe it to yourself to understand the behavior of people once the get there - based upon the source from which they're coming.
 
Thus far, we've learned how to 1) Set up a funnel, 2) Fire conversions 3) Use tracking parameters, but where do we find the evidence and PROOF of all these aforementioned components?
 
Therefore, the aim of Part 4 of the Hacktics' Guide To Growth Hacking is to help you understand and locate conversion-based data in Google Analytics.
 
Furthermore, as stated in Part 1, at Hacktics we believe the Essential Skills of growth hacking to be:
  1. Data Feedback (Loops)
  2. Advanced Audience Segmentation.
  3. Report. Find patterns. Scale.
  4. Automation

What is...

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What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 3

What is Growth Hacking? In the last blog piece we discussed the importance of Mapping our Conversions Events. Moreover, when we map out our conversions, we can start to understand how to use these Events to discover our ROI, segment our audiences and build automation into our marketing funnel.
 
Therefore, the aim of Part 3 of the Hacktics' Guide To Growth Hacking is to flesh out Tracking and how we use UTM tracking parameters to IDENTIFY which click(s) actually resulted in a conversion.
 
Furthermore, as stated in Part 1, at Hacktics we believe the Essential Skills of growth hacking to be:
  1. Tracking
  2. Data Feedback (Loops)
  3. Advanced Audience Segmentation.
  4. Report. Find patterns. Scale.
  5. Automation
The Secret to Growth Hacking...
 
As promised in Part 1 and 2, we're going to take the next red pill into the world of Growth Hacking. As I mentioned in Part 2, there are two core components to analyzing and...
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What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 2

What is Growth Hacking? In the last blog piece we discussed the importance of the Bottom-of-the-Funnel-Up Mentality.
 
Yet, at the bottom of that funnel are these technical pieces called 'Conversions.'
 
Moreover, these Conversions and their corresponding Conversion Rates are the
corner-pieces of your digital efforts.
 
Therefore, the aim of this Part 2 of the Hacktics Guide To Growth Hacking is to flesh out 1) What these conversions are,
2) How they're mapped out, and
3) How you can use them to understand your Click-to-Conversion ROI.
 
Finally, as stated in Part 1, at Hacktics, we believe the Essential Skills of growth hacking to be:
  1. Conversion Mapping
  2. Tracking
  3. Data Feedback (Loops)
  4. Advanced Audience Segmentation.
  5. Report. Find patterns. Scale.
  6. Automation
The Secret to Growth Hacking...
 
As promised in Part 1, we're going to dive deeper into the world of Growth Hacking Land. As mentioned, as there are...
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What is Growth Hacking? | The Hacktics' Guide to Growth Hacking | Part 1

What is Growth Hacking?

Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using a variety of channels to find the most efficient way(s) to grow a business (wikipedia).

Moreover, many professionals who excel at this growth hacking skillset often identify as a Growth Hacker.

It should be noted, that any growth hacker (worth their salt) is able to run trackable, scalable, experiments across a variety digital platforms; meaning, they often start with low-cost, high ROI methods - including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth.

Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working.
 
Growth Hacking (when done well) is a rapid process of experimentation, building, analyzing, refining, reporting. And Repeat!
 
Last, a Growth Hacking...
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