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Mastering Funnels - Setting Up UTM Tracking & Finding The Data in Google Analytics

Learn more about how UTM Tracking, UTM Tracking Generators, UTM Tracking in Real Time, and Finding UTM Data on Google Analytics help you master funnels. Watch our recent Livestream on YouTube or you may also listen to our podcast on Spotify.

In this live, we covered a few important and timely topics, including:

1) UTM Tracking

2) UTM Tracking Generators

3) UTM Tracking in Real Time

4) Finding UTM Data on Google Analytics

5) Your Questions

[TRANSCRIPTION]

"All right. Hey, folks, Jason Wilmot here. Excited to be doing this podcast live today. Today is July 25, and typically I do this podcast on Tuesdays, but I'm going to be headed out of town tomorrow with my wife, and so I thought it would be best to do this today. Now, I don't have that much time today to be doing this podcast, so I hope that we can make this as impactful as possible.

We have a ton of people on TikTok right now who are following us live. I'm absolutely thrilled that you guys are joining us. If you want...

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Mastering Funnels | Single Image Ads, UTMs and Advanced Tracking

Learn more about how Single Image Ads, UTMs and Advanced Tracking help master your funnels. Watch our recent Livestream on YouTube or you may also listen to our podcast on Spotify.

In this live, we covered a few important and timely topics, including:

1) Single Image Ads (why these matter)
2) Tracking UTM Parameters for FB & IG
3) Advanced Tracking Software
4) Your Questions

 

[TRANSCRIPTION]

"Hello there, Internet. Jason Wilmot here. Today we are starting the podcast. This is Mastering Funnels podcast number five. 

Today, we're streaming to a lot of different places. Folks who are watching on TikTok right now, go ahead and join the YouTube livestream. If you want to see what I'm about to be sharing, let's go ahead and talk about what we're going to be discussing today. So, first of all, I hope you are all doing well. Jason Wilmot here, pumped to be doing this again.

Hey, I'm doing this five weeks in a row. I think what they say is people who start a podcast...

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Mastering Funnels Podcast | Hooks, TikTok Retargeting & My First 8-Figure Client Funnel

Wanna know how I worked my way to my first 8-figure client funnel? Then watch our recent Livestream on YouTube or you may also listen to our podcast on Spotify.

In this live, we covered a few important and timely topics, including:

1) Hooks (make the first 3 seconds matter)

2) TikTok Retargeting

3) My First 8-Figure Client Funnel

4) Your Questions

[TRANSCRIPTION]

"All right. Hey there, Internet. Jason Wilmot here. We are back with another episode of the Mastering Funnels podcast. Today I am speaking to YouTube, LinkedIn, Facebook, going live on Twitch, and we're also going live on TikTok. 

So thank you for the folks who've already joined me on TikTok. I love all of the support that they've given already. So let's talk a little bit about Funnels today. What are we going to be talking about? Well, there's a couple of different things. 

So first we're going to talk about hooks. By the way, the viewers looking at me, I guess at this point, if you're watching, I am...

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Mastering Funnels - My Origin Story

Wanna know how I started in the Internet Marketing industry? Then watch our recent Livestream on YouTube or you may also listen to our podcast on Spotify.

In this live, we covered a few important and timely topics, including:

1) My Internet Marketing Origin Story

2) YouTube Ad Hacks

3) Your questions and comments

 [TRANSCRIPTION]

"Hello Internet and we are live. Jason Wilmot here. Today is July 5th and I hope everybody is doing well today. One of the things that I always do when I do these live is just to make sure that we're streaming everywhere. I was having a little bit of issues, I would say earlier, just making sure that our podcast, it's now a podcast, our livestream is going everywhere.

So forgive me for checking that while I'm doing this live. But I have done a live stream for where I've heard eight minutes, ten minutes and that just ended up going to nowhere. So maybe somebody enjoyed it somewhere if they can watch dead live streams, I don't know. But anyways,...

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Mastering Funnels With G4, GTM and Retargeting

Ready for a quick how-to on Google Analytics G4, Google Tag Manager (GTM), and Retargeting? Then watch our recent Livestream on YouTube.

In this live, we covered a few important and timely topics, including:

1) How to create a G4 Google Analytics property and where to optimize your settings for data collection and remarketing audiences.

2) How to connect your G4 property to your website using Google Tag Manager (GTM)

3) How to structure your retargeting audience logic for on-platform and on-page retargeting.

[TRANSCRIPTION]

"All right, here we are, internet, Jason Wilmot here. We are doing another live today. Today we are going to be talking about Google Analytics. I know this is everybody's favorite thing, Google Analytics. In an update, you probably got an email from Google today.

If you are using Google Analytics, we'll talk a little bit more about what you need to do because there is something coming that you need to take action on. It's not immediate action. This is the end...

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Mastering Funnels with Content, Clarity and an Evergreen Framework

Ready for a deep dive on content strategy, clarity around your offer, and a bulletproof way to build ANY funnel?

Then watch our recent Livestream on YouTube.

In this live, we covered a few important and timely topics, including:

- Our strategy is to grow our audience with content by creating a short video and long video content - and then using distribution channels for multi-platform posting.

- How to position your offer (or your client offers) with precise language that speaks directly to their need.

- How to leverage a new funnel framework that works for any offer (SaaS, Ecom, Lead Gen)

[TRANSCRIPTION]

"Jason Wilmot here doing a live stream to multiple channels and I'm excited to be doing this today. So I haven't done a live stream in quite some time and I don't know I'm going to be doing this again. So currently be streaming to the Facebook and YouTube and LinkedIn. So welcome to those of you who are watching and I know a lot of people watch this after the fact. So hello to you...

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PROOF: What You Can't PROVE Is Costing You Dearly

Uncategorized Sep 15, 2020


What's the number one thing preventing you from charging your clients what your worth?

Or, what's the main hurdle preventing your marketing team from taking concrete, actionable steps forward in their marketing efforts?

Or, what is the missing element that could allow you to make decisions based on data rather than your gut?

It's PROOF

When you're in this growth marketing space and you have the ability to PROVE what you're doing - it's an absolute game changer.

Why?

By 'connecting a click all the way to a customer' and following that click back to its original source...

it allows you to know which of your efforts are moving the needle in the right direction.

Simply said, when you have PROOF, you make your decisions based upon data (sorry, emotions).

Moreover, when you're in the practice of building trackable, predictable and scalable inbound streams...

being able to SPEND INTO GROWTH with assurance is an absolute game changer - and often one of the best untapped vehicles for...

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Thinking From The Bottom Of The Funnel, Up

Uncategorized Sep 15, 2020

Thinking From the Bottom Of The Funnel, Up

Are you TOO focused on getting fresh traffic into your funnel?

What about the folks who are ready to BUY NOW - the segment who's already warmed up to your brand, but perhaps they just need a little more value from you?

In this blog, we walk through why to think about your funnel from the bottom, up - rather than the traditional top-down approach.

[TRANSCRIPTION]

"Hey, guys, Jason Wilmot here and in this video, I want to tell you about the importance of why you need to think about your funnel from the bottom-up rather than the top-down. Let's hop into this in today's video.

[HACKTICS INTRO]

All right, guys, in this video, we are going to talk about why it's so important to start your thinking from the bottom of the funnel. Now, what do I mean by that? What I want you to consider for a second is your website, right? You're sending people in to your website, and whether you know it or not, people are visiting your website.

So you're putting...

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Audience Segmentation (Identifying Visitors with INTENT)

Uncategorized Jul 31, 2020
Audience Segmentation (Identifying Visitors with INTENT)
 
When it comes to your marketing budget, where should you spend your money first?
My advice: Start with those who've displayed the greatest amount of INTENT.
 
How do you do that?
 
The answer is 'Segmentation'.
In this video I discuss how to segment your audiences based upon specific URLs or days since last visiting your website.
 
Of course, you can get more fancy by building audiences from Events, scroll depths, clicks, video views and more... but we're keeping it simple and straightforward in this blog post.
 

[TRANSCRIPTION]

"Hey, guys. Jason Wilmot here from HACKTICS and in this video, we are going to talk about Audience Segmentation. And what do I mean by that? Well, simply this: You want to spend money on the people who are more likely to become customers versus the people who are just going to see your message and walk away. Right? You want to zoom in and target your hottest leads......

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Why Retargeting Works

Uncategorized Jul 31, 2020

Why Retargeting Works

In this post, we're going to talk about retargeting and remarketing: Why does it work? What platforms are the best? Video? Display? Native? Where you should get started with your own brand? All those goodies and more in my latest explainer: "Why Retargeting Works"

[TRANSCRIPTION]

"Hey guys, Jason Wilmot here and in this video, I want to talk to you about the importance of remarketing and retargeting, the differences between the two and the platforms you should be using when you are building out your retargeting funnel. All right. All this and more. Cue the intro. Here we go.

Hey guys, Jason Wilmot here and in this video, what I want to talk to you about is this idea of retargeting and remarketing. Now, chances are, you know what this is, right? The best example that I can give you for retargeting and remarketing is go to any clothing store online, throw something in your shopping cart, leave and you will see it magically follow you across the Internet....

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