Using UTMs to tie the Click to the Conversion
This is where all this growth hacking starts getting fun.
When we use UTMs (as discussed in the last blog) we can actually learn what sources of traffic are generating conversions (your GA Goals).
By utilizing UTMs, Google Analytics will allow you to break down those 5 layers of the UTM Parameter into extremely useful information. So much so, that you can actually see and understand the behavior of clicks coming from different campaigns.
Said simply, when you learn to use UTMs and Goals, you're able to track and identify which click(s) actually resulted in a conversion being fired.
Finding your UTM Traffic in Google Analytics
Here are a few more bookmarks to make in your Google Analytics when it comes to your web traffic:
GA > Acquisition > Source/Medium
GA > Acquisition > Campaigns > All Campaigns
GA > Acquisition > All Traffic > Campaigns > All Campaigns > Secondary Dimension: Source / Medium
Pro TIP > If you are using UTMs for split testing, you can find those split tests in these two Google Analytics dimensions.
Ad Content: GA > Acquisition > All Traffic > Campaigns > All Campaigns > Primary Dimension: Acquisition > Ad Content
Ad Keyword/Term: GA > Acquisition > All Traffic > Campaigns > All Campaigns > Primary Dimension: Acquisition > Keyword
[What is Growth Hacking? It's Knowing where to find your data! Copy the Hacktics UTM Architecture, here]
What else can I find in Google Analytics?
To continue to find useful data in Google Analytics, do yourself a favor and spend 5-10 minutes each day looking for something new, overtime you'll begin to see different data segments and learn to think about your clicks with fresh insight.
For example, you can sort your campaign clicks according to operating system, device, browsers - you name it.
Moreover, if you’re SEO-minded like this guy, don’t forget to sync your Google Analytics with Google Search Console to step up your organic traffic game and website optimization.
Conclusion: Data Feedback
While Conversions and UTM Parameters provide us with incredibly powerful insight - it is the data (and knowing where to find that data) that provides us with the necessary information to scale our growth campaigns.
The three components needed close the feedback loop are: The Click. The Conversion. The Evidence.
Once we have these three components in place (and when we use our diligence and fidelity in reporting), this influx in data allows you to make decisions based upon evidence rather than hunches. Additionally, this allows your approach to then focus on increasing your conversions, spend into the campaigns that have the highest conversion rate and ultimately usher in growth.
What is Growth Hacking? | Essential Skill 5: Advanced Audience Segmentation
Here's a sneak peak at Part 5:
"What is Growth Hacking? It's knowing how to Segment Your Audiences.
If you’re running marketing traffic ads right now, I’d like you to be honest with this next question: How many of your current campaigns have an Exclusion audience?
I think one of the most important mindsets to have when building targeted audiences is, in fact, an understanding of exclusion audiences and keeping in mind who we are NOT targeting."
Coming Soon: What is Growth Hacking? | Essential Skill 5: Advanced Audience Segmentation
Hacktics Growth Hacking
What is Hacktics?
Hacktics exists to help entrepreneurs, marketing teams and solo marketers build unstoppable sales funnels.
Built with a bottom-of-the-funnel-up mentality, Hacktics provides a framework and foundation for the growth hacking skill set required for today’s digital marketing.
Our role here at Hacktics is to provide an understanding and step-by-step implementation of these ‘technical’ components - and to help our students build a foundation of tracking and systems. With this base layer and framework in place, we then help our students build ROI-driven marketing and automation.
The Hacktics' acclaimed flagship program, Funnel Accelerator, was designed to help aspiring entrepreneurs and marketers build trackable, unstoppable sales funnels... without being held hostage by a tech guru or an expensive third party.
After completing the Funnel Accelerator program, students will be able to setup Tracking & Conversion systems and know where to find the evidence in Google Analytics.
Additionally, the Funnel Accelerator course provides a blueprint and framework for building a trackable sales funnel and covers Facebook Ads, Google Ads, YouTube Ads, Google Analytics, Google Tag Manager, UTM Generators and even a "Tracking, Optimization and Conversions" Deliverables Checklist.