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Mastering Funnels - My Origin Story

Wanna know how I started in the Internet Marketing industry? Then watch our recent Livestream on YouTube or you may also listen to our podcast on Spotify.

In this live, we covered a few important and timely topics, including:

1) My Internet Marketing Origin Story

2) YouTube Ad Hacks

3) Your questions and comments

 [TRANSCRIPTION]

"Hello Internet and we are live. Jason Wilmot here. Today is July 5th and I hope everybody is doing well today. One of the things that I always do when I do these live is just to make sure that we're streaming everywhere. I was having a little bit of issues, I would say earlier, just making sure that our podcast, it's now a podcast, our livestream is going everywhere.

So forgive me for checking that while I'm doing this live. But I have done a live stream for where I've heard eight minutes, ten minutes and that just ended up going to nowhere. So maybe somebody enjoyed it somewhere if they can watch dead live streams, I don't know. But anyways, it looks like we're live. I hope you are doing well.

So today is going to be a little bit different because I've been challenged kind of by my team and by myself and by people who have listened and watched to expand what we are doing here. So for the last two weeks I've just gone live on LinkedIn and on YouTube and Facebook and talking about marketing funnels, right? We're talking about marketing funnels, we're talking about just offers in general language ads. But what I have done this week is we are going live to not only Facebook and YouTube and LinkedIn, we're also going live on Twitch. Hello Twitch and we are going live on Twitter.

And so in time going to continue to grow this so that we can go live on TikTok. If you're not a follower, follow because I need to go live on TikTok. But what we are going to be diving into today, a couple of things. So one, we're just going to talk about an update on our content marketing strategy, how we are using lives like these, recordings like these and leveraging long form pieces of content to create short form pieces. And then what I want to talk to you today about, it's kind of my origin story because I've realized that I don't really talk about that and I don't tell enough stories.

So that's we're going to be diving into today. And then last, another thing that I would like to talk to you today about is YouTube and making sure that your YouTube ads are actually getting placed on YouTube. Not too long ago, YouTube made some updates to their campaign settings and lo and behold, if you were to try to go in and set up a campaign on YouTube, you would assume that your ads are actually being shown to people on YouTube. Hey folks, thanks for joining me today. If you have questions, go ahead and drop them below.

But back to YouTube. When you're setting up campaign on YouTube, you would expect that the ads are actually being shown to people on YouTube. That is not the case necessarily. And so sometimes technically YouTube is a display network so your ads might actually get shown in apps or on displays. And if you don't want that to be the case, if you have display campaigns specifically for that and you want your YouTube ads to actually be on YouTube, then we'll cover that and I'll teach you how to do that today.

Now, I know that people are now listening to this because we are now publishing this to Spotify and other podcast platforms. So hello to you as well, obviously. Thank you to those folks who are watching now. I love your questions. I love the fact that you are hopping in on this. 

But if you are listening, well, then hello there as well. Let me know if my mic levels need some adjustments. So, really excited to be hopping into this today. And like I said, we are going to dive in, I think with an origin story, because what I think holds true a lot of times people just get on and talk about something, right. Education, which is my thing, I have to educate people and tips and tricks and all this but there's a lot of context behind all of these educational ideas or hacks or what have you.

So let's talk about, actually, let's just back up about six years. We could back up beyond that. But I used to be an elementary school teacher. I taught for eight years in a public school. They were title one public schools. That means that the kids there probably not as well behaved or as well off as most kids in other high performing or better locations of a city. So, I taught fourth grade for six years, and I've always had an affinity for technology and leveraging technology in classroom. And then for the last two years I was in education, I actually switched positions. So I was a fourth grade teacher for six years.

Those last two years in education, I went in to go get my second master's degree, which was going to be an educational which was an educational leadership to go into being an administrator. Well, during that transition, I kind of had a really good gig. I was a technology or computer specialist. I had 650 kids in my classroom every single week. And there wasn't really curriculum at the time.

Shout out to Kent Stein. Thank you. So I was able to have some freedom in that classroom. And what I did was I kind of pitched this idea of Minecraft I pitched this idea of Minecraft to a university professor saying, hey, I think there's something to this game. I think there's an educational component that we could use in this classroom. I think there's creativity, there's teamwork, there's coding. There's a lot of different things that we could do. The guy really liked the idea. He funded the experiment. I brought it to the school and they said, hey, that's fine. He got clearance from the district, we got clearance from them. And lo and behold, we started off in this little adventure. Little did I know that that would kind of change the trajectory of my own life and my own understanding of Internet marketing and just being able to get the attention of individuals. Now, I don't say that in a way that, hey, I need your attention. I'm not that kind of person.

But people are on their devices and they're looking at things. That is a much better spot to be marketing to where people's attention currently is, right? So we started off in this experiment. We started playing Minecraft in school, and it was an absolute blast. And I actually started documenting the process because it was pretty cool.

These kids were making a lot of stuff, right? They were making games inside of making, there's different mods. If you're familiar with Minecraft, you can have these little features on top of it. So there's coding, there's little turtles. And what I did was I just kind of became this vessel to share what they were doing. 

And I started just tweeting things, right? I wasn't on Twitter really before this. Not a ton on Twitter at the moment either. But still, what I wanted to do was share this with the parents, share this with the community, and say, like, hey, this experiment is actually pretty cool. These kids are making things. 

There's a use case to all of this, right? Because I was getting some pushback from teachers who were like, no, teach them keyboarding, right? I said nay because they were learning how to type in chat in Minecraft, right? So there's a lot of different reasons to be experimenting with this.

But fast forward a little bit. I continued to keep marketing this, what we were doing, and the first year was really really fun. Started to kind of network amongst other educators and started to get the attention of some folks in education land, whatever that is. So what was cool is the second year that I was in that gig, co.org, which is a good organization to teach kids how to code. They took notice of that and they said, Hey, Jason, we would like to give you some money. So we were named, like, the classroom of the state of Nebraska for doing really cool things in code.

So we were awarded $10,000. That's when we just added to the technology stack. What we did was we brought in Stem robots, the robots with stem-minded things, right? So we brought in, I hope I say this right, Arduino or Raspberry Pi devices. We brought in robots or Cano kit. We just started doing a lot of cool things and continue to just post to Twitter, continue to just post beyond that. And what happened eventually Apple, the computer, maybe you've heard of them, they've got phones too took notice as well. And I was named an Apple Distinguished Educator. 

I share this because what this did was this taught me a very important lesson of being able to just put yourself out there on the Internet, right? Being able to put yourself out there with content and it's just so drastically. I wouldn't say drastically. It's vitally important to you as a business owner, you as a marketer, to put your product or put your offer in front of folks, not necessarily just to sell, right? We need revenue. Of course, we do. But we need feedback. We need questions. We need dialogue. We need to understand what are the objections of these people in our offer?

And it just gave me this understanding that marketing obviously really matters because it is the direct channel to the consumer. So obviously I didn't go into teaching. I didn't go into administration. And you can kind of touch on that. I'll circle back to it probably in a future podcast.

But the main reason why I didn't want to go into education is because I had a philosophical impasse with the way that things were being run in the current model of which I was a part of. And I didn't want to be in charge of something that I couldn't really improve. Right? I could have a direct impact on the kids in my classroom. I could have a direct impact on all 650 of those. Give them love, give them opportunity, give them the ability to learn and just kind of become a self-learner. But as soon as you move into administration, you start dealing with administrative stuff. And so of course, what I needed to do was to step into that to make more money at the time because my wife and I were we were going through the struggles of infertility. It was kind of, well, okay, you need to go make more money as an administrator or something else. And kind of the conclusion that I came to, I want to go try to do this on my own.

We might have lost the live stream. I'm going to keep going. I'll keep going. And hopefully, everything is continuing to stream live. If not, well, this audio at least exists.

So my wife and I were struggling with infertility issues, and I kind of decided, you know what? I can always come back to teaching. What I really want to do is I want to go be an entrepreneur. I want to give this entrepreneur journey a shot. So I quit my job and work at a start-up.

And that's where I really began to get into Internet marketing. Now, the problem with getting into Internet marketing is there are so many things that you can do. And please, if you're just starting off this journey, if you're just hopping into Internet marketing, trying to do something different, trying to make your life better, I would say that you need a plan. Don't do what I did. So what I did was trial by fire.

Two partners and I, we just hustled in every single direction. And in some way we didn't make any money, right? I was making less in the startup as it was as a teacher, and teachers don't make that much money. So what I did, though, was I learned how to do a lot of different things, from automation to building websites to doing social media management, social media posting. And that sort of set a baseline for what I was sort of baseline for kind of what happened next.

And what happened next was this. I would say about a year into the start up, I got a phone call, straight up out of the blue, by a company out of Japan. And this company out of Japan was a start up, and they were trying to build a software or platform for kids. And so what they were looking for is they were looking for somebody who had experience in the classroom, but somebody who also had experience in digital marketing. How did they come across me, right?

Well, I had this Apple Distinguished Educator Award. I had this award from co.org, but I had also put out another piece of content on YouTube. It was my wife and I's pregnancy announcement video because we've been struggling for a long time, like years. Finally got pregnant, made a video about it. It didn't go viral or anything, but it has three or 400,000 views.

And all of these elements combined, the posting on the Twitter, the understanding, the marketing, the positioning, just engaging with people on the Internet, putting out content on YouTube, it all came to a head. And I got this phone call, and the phone call was basically, jason really like what you're doing. Do you want to come work with us? I was foolish enough at the time to say, no, I'm doing my own thing. I'm doing my own hustle.

It was I don't know, looking back, maybe unwise, maybe I was playing the game. But I got a call a few months later from him and said, hey, Jason, still interested in working with you. We just raised $16 million. Would you now be interested in working with us? And I think at this time, this is like business was just not going well, struggling to feed my family with my newborn son.

And it was like, yes, I will take this new gig. I think at the time it was $60,000 or maybe $55,000. So it was better than a teacher. But by the time you pay yourself and all the taxes and everything else and self-employment, it wasn't really that much better, but it was a beginning. And so here I am as a consultant.

I'm consulting for this Japanese tech company. We're advertising to children and teachers and trying to grow, not really advertising to children. You can't really advertise to children, but we're advertising to teachers in order to onboard classrooms. And this doesn't get into details, but this is where I started to understand the game of data and how important it is, because here I am. I am this noob hire with some fledgling understanding of running ads and funnels.

I think I have the idea, right? I have the idea. I just haven't had the time to implement it. But here I am, and I'm working with data scientists. The CEO was a data engineer at MIT.

And so what I knew was, in order to make myself as valuable as I can, I need to understand how to bring value to this company, right? Leads. And I need to be able to prove it. So that kind of set me on this quest, right?

One, I needed to figure out how to build funnels. Two, I needed to understand how to fill funnels with traffic. And then three, I needed to understand how to prove that those leads were coming from me. So I got on this journey, and I started understanding what funnels look like. I read books, I bought courses, I watched videos. And I have an image, actually, if you watch my free training on mastering funnels, I show an image of my very first funnel outline of, like, who I'm targeting, who I'm excluding, all of these other things.

Like, I got the concept at the point, but looking back, like, it's totally off. But I understood the concept of we are targeting these people. They do this, do this next. If they don't do that, then do this next. So I understand that it was logic in then kind of came the next phase of this was traffic. And not all traffic is the same, right? You have disruptive marketing, and you have intent-based marketing. If you're seeing ads from me or from somebody else on Facebook and you've never encountered their brand before, that is disruptive marketing. If you see something on the Super Bowl, that is disruptive marketing, right?

They're putting an ad in front of you that you didn't necessarily expect. Then there's intent-based marketing of teachers looking for the research sources in my classroom or people typing this specific thing on Google. What I did was I kind of learned how to use both Facebook ads and Google Ads at the same time. 

We have more connection issues. Not sure if that's affecting you, the viewer or not. Hopefully, it is. Hopefully, the audio is clean here. I apologize for this. This doesn't happen in quite some time.

I'm using Restream. Plugged to Restream.

I actually really liked the product. But yeah, we all have issues. We all have bugs. Anyways, so here I am figuring out the traffic side of things, and this has been quite some time into this journey. So I was with this client for about 16 months.

During that time, I couldn't figure out the tracking thing. Like, I figured out what UTMs were, right? I understood what UTMs were, and I went deep on that, right?

Because, again, in order for myself to be as valuable to the company as possible, I needed to learn how to track what I was doing. Now, that's a double-edged sword, because if your results are junk, it's going to show up in the data. But I took an absolute loving to this idea of UTMs, and I built generators, and I built these pieces to understand where people are clicking through on the blogs, on social content, everything. I just dug right into this because I loved it. Because that was the part that most marketers don't understand.

They can't prove their worth. And if you could just prove your worth, you could probably 3 or 4 or 5x what you're doing. Or if you're a business owner and you're spending money online, if you can just prove what is working and prove what is not, you don't have to do the guesswork. You just spend more money where you're seeing the whole line, right? So here I am. I can't figure out, though, how to build conversions. I can't figure out how to go in and actually close the loop, right? And I waited on this dude, I'm going to leave him nameless for six weeks, six weeks to set up this conversion. I was running Google Ads. This one took six weeks.

I was frustrated with this individual, right, who will remain nameless. But the problem was, or at least the problem that surfaced, was that I need to be able to do this. I need to be able to close this loop. I understand the idea of funnels. I understand the idea of thank you pages at this point. I understand tracking, but I don't understand how to close the loop. And that's kind of the most important thing because that gives you your ROI, but then that also trains the ad platform and the machine learning. So before I could figure out that last final piece, we got another email from the founder of this company. So this was about 16 months in, and he said, hey, we have spent $6 million to date. Our traction is none.

And they basically began laying off everybody. Fortunately, they offered me like a part time position, which felt good at the time, honestly, to be somewhat held onto by a company that was laying off a lot of individuals. But ultimately, I had to say no to that because it wasn't going to be enough money. 

And I knew, like, at that point, it was, go back to teaching, go back to education, or go do consulting full time, build your own business. And I chose the latter. Like, thank God. Not to say that going back to education would have been a mistake, but I really like what I'm doing now, and I like the trajectory of what I'm doing, and I'm still teaching and I'm still helping people.

So that was sort of the origin story of how we started the consulting. Now, here's the deal, and I'll kind of just try to wrap it up because there's more to all of this, but I could just continue talking. Unfortunately, what we learned about that last piece, right? I didn't know how to solve, I didn't know how to close the loop. That sent me on a mission to go find somebody who I could help. 

Like, I knew how to do funnels. I knew how to now I didn't know how to do these conversions. I randomly struck up a conversation, completely randomly with a stranger. He asked what I was doing. I asked what he was doing. I said I did a little bit of Internet marketing. Said, Oh, I could help with some Google Ads. 

I said great. We had a follow-up, hired me on his consultant. And what they lacked was an understanding of tracking, and they were just burning money. And within three months, we flipped that around. We started going up and to the right. And that was the first client that I managed to build a seven-figure funnel later on in that year.

But that client already had the conversion set up. That was the thing. I still didn't learn how to do that. It was kind of prepped for me. I just needed to go in with my understanding of SEO and keyword research and retargeting and all that and just put into that.

Then I got another client. And this person had just the basic foundations. This is a service-based client. The first one was an ecom client. The second one was a service-based client. And I took my understanding from ecom and understanding, like, this buyer's journey and this just journey along the way. And then I applied to the service-based client.

This was my opportunity. I did Google Ads. I did Facebook Ads. I did really cool hacks with Facebook Ads, actually, at the time. I learned Google Tag Manager, I learned Google Analytics, and I learned how to set up the conversion. And that was the beginning of this major AHA, that I know what I'm doing. I can speak with authority. I know how this works. And that client, we took from $14 million to $24 million in one year. And that was exciting, right?

To be struggling for years after quitting your job and trying to find out what I hesitate to use the term superpower, right? Because superpower could be learned. You can figure this out yourself. In fact, I teach people how to do that. But it was an affinity, and it was an aptitude that I liked.

And to be able to apply all of these things that I've just been learning and to see the direct outcome of that, to see the output that occurred from applying all of these different techniques, and to see that happen, it blew my mind, and it gave me all the confidence that I needed to move forward and to keep doing this for individuals. And since then, I've had a good opportunity. And I'll share more stories. I'll share more stories next week. Got to help a SAAS company.

Still working with a SAAS company. They've gone from zero to now a half a billion-dollar company. Got to work with the team, another start-up that I'll talk about in the next few weeks got to work with John Legend, got to work with The Weeknd, got to work with TikTok. And so it all starts kind of at some point, right? I don't know when my journey started or when your journey started or whatever it's going to start, but it's not necessarily about it's these little wins along the way is what it is. It's just accumulating these little bits, these little pieces, these little components that just all add up together. It's the same idea of compound interest. It just continues to build upon each other. So now what I'm really excited to do is share this, share this with you, share this with other individuals and scale what I'm doing myself.

Something that I would struggle is, man, I'm really good for people. I want to do is scale my own business and doing these lives, doing this podcast, making this content is part of it because I have a very good offer and I understand how to help businesses grow and I have a process that I teach in order to do that and we can talk about that probably at another portion of the time. But I do want to save some time for the YouTube portion of this live stream. I need to decide whether I'm calling this a live stream or podcast because essentially what it is, is a podcast. Used to be a live stream, now it's moving into a podcast.

And so here we are. By the way, if you are watching this live, go ahead and throw any questions below, happy to answer them. If you are listening to this recorded, then thank you for listening to this. I do appreciate it. You can learn more about me, you can learn more about my team hacktics.com or go to jasonwilmot.me.

Then if you have a question after you watch it, leave it in the comments and then I will address it in the live as well. So what I want to finish with this sort of origin story is not necessarily about like anything in particular. Normally it's just a cascading event. You get into it and these next things happen and you just have to keep following up and keep learning more and stacking knowledge on top of it, on top of each other. And I think that's the thing that looking back, you can't see that, you can't see that into the future. But looking back, you see that this is a game of just continuing to understand like this is a building block game. This just gets bigger and stronger and bigger and bigger. So hopefully let me end with this. As far as the origin story, but you don't have an origin story unless you do it right?

I have an origin story because I took the risk, I hopped out. I tried something on my own. It failed miserably. It failed for quite a while, right. Then it picked up and then I got traction and then things started going well and then something goes wrong. So the problem with entrepreneurship is just some glossy hustle and all you got to do is just hustle, hustle, hustle.

That's not true to that. You have to work because nobody is going to do the work for you. But what you have to understand is there are zigs and there are zags and it is never a clear line up the mountain. What it is is there's a peak and there's a valley and the entrepreneurship journey is to just keep on going and the world needs you to keep going because you have a special talent or you have a special product or even a special offer that is better than the competition. And so you need to make sure that the market gets that and receives that and it will reward you for that.

Okay, what I want to do before I get too long-winded into anything else is get into YouTube. Now I know that now people are listening to this on the podcast and you can't necessarily see what I'm doing. So if you go to the YouTube channel, if you go to Facebook or just go to our bio somewhere or in the show notes, you'll get a link to this. But kind of shifting gears here, what I want to do is just reintroduce this. What we're talking about, the beginning of this podcast was the fact that if you're advertising on YouTube, you would assume that you're advertising to people watching videos, right?

Well that kind of changed a few weeks back and I don't know exactly when it changed a few months back, but you used to be able to say, hey, I want to set up a YouTube campaign, I want to target these keywords, I want to target these channels and then you can pick where your video was placed. Was it placed in the search results, was it placed in the YouTube videos or was it on the display network? The Display Network is a giant, let's just say it's a giant gray area that who knows where this display network is? It's partner networks and all that.

So I don't want to advertise on the network, I want to advertise people on YouTube, right? My YouTube ads should show people on YouTube. So the problem now though is you can't decide where your YouTube ads necessarily play by default. So you have to go in and you have to do some trickery and say, hey, I want to target here but not here. And if you watch anything about Mastering Funnels last week, this is the course. There's a very powerful way to just think about your targeting. I talked about this in module four but it's who are you targeting and who are you not? You always need to be thinking about who you are targeting. But the next immediate thought that comes after that is, who am I not targeting? So in this case, we want to be advertising on YouTube to the people who are on YouTube watching YouTube videos and not on display campaigns or display websites or browsers or in apps.

So how do we remove all of that? Because if you don't do this, you are going to see your impressions skyrocket, but your views remain very small. Why? It's probably because it's lucrative to take your YouTube videos, turn it into some sort of display ad, and then throw it in Candy Crush. Shout out Candy Crush.

No, I'm not. Whatever. I don't is that still a game? Might be. Anyways, you don't want your YouTube ads showing up in apps right now.

Nothing wrong with displaying in apps, but you should have a dedicated campaign for that. Because at the end of the day, if I'm looking for ROI from YouTube, I want to know what the ROI is from YouTube. Not half-installed campaigns, not other networks. So this is a real quick hack. What I want to do is show you how to go in and do two things.

So the first is this. You need to exclude your videos from children's YouTube channels. And there's not a great way to do this. This is the best way that I've seen how to do this, and I'll show you how to do it. But then also you want to exclude yourself from advertising or your ads showing up in apps. 

So this is how you do it. I'm going to share my screen. Here we go. And hold on here, let me make sure that this is working. All right, here's the meat.

Let's see. I just typed into Google YouTube children Exclusion or Content Exclusion, and there's a really great list. I think this has about 8000 YouTube channels. So if you scroll down for a while, that's going to take you a while. So what you're going to do is you're going to take this list and download it or just copy.

All you really need is this column with the YouTube channel URL. And so you're going to copy these and you're going to go into your Google Ads. Now, you can only paste 5000 of these, and there's a time, so you're going to have to do this twice. You're going to go to your Google Ads and you're going to go to Tools and Settings, and then going down to Placement Exclusion lists. So from there, what you'll find is a way that you can make an exclusion list.

And so here you have the option of excluding from YouTube channels or videos or websites or apps or all apps. Now, if you're going to go the YouTube channels route, what I would do is you copy and paste all these URLs in. It'll only take 5000 at a time, but then you just do this twice and you hit save and all of a sudden you have this exclude YouTube kids channel. I mean you have to type that name in and you'll see that you're able to take these YouTube channels and just remove them from your current campaigns.

And then what you can do is another way of creating an exclusion list is going in and say new list and we will just start ticking all of the apps. And so if you want to exclude your apps, what I would recommend shift click doesn't work on this. You're going to have to go through all of these. So what you'll do is you'll go in and click all of these and save these as an excluded app. Or you could do like Android apps only or iOS apps only or games only. You can get as creative as you want in this.

I would just create an all-blanket list of just all apps and all children's YouTube videos and then what you can do from there is you can just be a little bit more nuanced than that and create these other little pieces. So once you have these exclusion lists it's actually kind of buried on how to add these to a campaign. So now what I'm doing is I'm showing an image of an old retargeting campaign on YouTube so this is paused. So I'm in my Retargeting campaign and then what I do is I go to content. So under content, I go down to exclusions and you don't see the ability to actually add this list because it's buried, because it's hard, it's easy for noobs to lose money in this game. 

So what you need to do from here is you just go up to topic exclusions and then go down to placement exclusions and this is where you can press this pencil button and then you can go to use my placement exclusion list and lo and behold you will now no longer be advertising to children on their channel or your YouTube ads won't show up in apps. Now obviously there's room for error here so I would just keep your eye on this. The YouTube channel's list is growing at every time. I saw my list right here is only like 1500. I need to update it to this other list so it's going to take some time, I shouldn't say that it will take a little bit of time to just come back and make sure that everything is on the right channels.

Obviously, the best spot to do is where ads showed and then you can go ahead and you can kind of exclude things from there. So if you have any questions on YouTube ads and exclusions and placements go ahead and go ask those and I'm more than happy to address those now I only have like two minutes left before I have bounce so don't really have time to get to too many questions today. So what I will say is this. If you have questions about marketing in general, I'd love to talk about that. I like talking about marketing and marketing psychology just because it's fun. And I see a lot of brands struggle with this, and a lot of offers struggle with this. I did a live two weeks ago talking about most companies talk about themselves, and most consumers don't care about companies. Consumers care about themselves. So it's always best to understand what the desired state is of those consumers before you start marketing.

I also like to talk about funnels. So Mastering Funnels is an architecture that I've built over the past few years on a process of how to think about funnels. And that kind of sounds weird because there's not a whole lot of courses or education out there on how to think about something. But me coming from my educational background, that is where it all starts. If I'm on a call with somebody and they're just talking about their product, I can understand what the funnel looks like. Before I do anything on my computer, I can build it in my head.

And that's what you should be able to do. Before you launch your own product or your own offer, at least the funnel to it. You have to have a basic understanding of what the framework is, what the architecture looks like, what the conversions are, what the tracking looks like, your retargeting system, and how to use split testing to scale your inbound. And that's a process that I teach in Master and funnels, there's a 14-day money-back free trial. It is absolutely risk-free. It only requires your time.

So if you are willing to be that entrepreneur, if you're willing to be that person who is looking to step into something and need to take that first step, it's a pretty good safe spot to take or first step to take.

All right, I'm going to wrap this up today. Hello to the people watching on Twitch. I have not streamed there before. Absolutely new. Hello to the people listening on Spotify. This is now streaming to Spotify. I will add other podcast platforms as well. Hello to the folks everywhere else listening and watching to it.

I really appreciate your time and attention. It's so very valuable to me. I just absolutely love engaging folks and doing these live streams and just connecting with people and I don't know, I'm appreciative for your attention, and I hope that you found this valuable and worthwhile. If you want to share this with somebody, go ahead and click through, find that link on the jasonwilmot.me.

You'll have access to our TikTok channel. You'll have our TikTok page. You'll have access to our YouTube channel. Our blogs are written every single week. What we want to do is just continue to create really good podcasts, sorry, really good content, and then serve the people who are listening with the answers to the questions that they have.

So anyways, I hope that your 4th of July went well. Hope everything is safe, hope you have all of your digits still remaining. And then if you need anything, don't hesitate to shout out. If you're watching this after the fact, or listening to this after the fact, just find it somewhere on the socials, leave a comment and I will address it in the next lives. Sorry I didn't leave any time for that.

Kind of went along with the story. But, hey, that was fun.

All right, guys, take care of yourself. We'll see in the next live stream and podcast or whatever I decide to call it. But I do thank you for your time today and we'll talk to you later. Bye."

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